Home printer usage & plans by socioeconomic groups

Broad user shifts may be ahead for home printers. Usage rates have been dropping since 2018 across most market groups, especially among younger Americans. The strongest interest in purchasing a home printer is among a different set of Americans than are currently using them. Purchase plans point to a younger user profile, especially those employed and with children.

This TUPdate profiles active adult users of home printers by age, gender, life stage, and employment status. The sociodemographic analysis includes traditionally advantaged and disadvantage groups. It also reports on those who are planning to buy a home printer.

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