MetaFacts TUP Client Portal – Page 35 – MetaFacts TUP/Technology User Profile analysis results for subscribers

January 24, 2022February 26, 2024

Technology Use Among American Seniors 75+

American online seniors aged 75 and older are more active and numerous than may be expected, accounting for ten million Americans. This TUPdate reports on the mixture of connected devices in active use – home PCs, smartphones, tablets, and feature phones, and how many of these they actively use. It also shows which activities these busy seniors do with their devices and how many regularly conduct the given activity. Furthermore, this TUPdate describes which consumer electronics are being used for entertainment purposes and the share of this segment that use wearables or smart homes.

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January 22, 2022October 12, 2022

Profile of American enterprise employees using Apple/Windows work computers

How have Apple Macs done in US enterprise? Are certain American enterprise employees more Apple Mac-oriented than others? Are Macs used more in certain employer roles or industries? This TUP analysis reports on the split between Apple and Windows computers by employer role and industry, as well as the trend in same-versus-mixed OS usage among employees in American organizations with 1,000 or more employees.

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January 21, 2022October 12, 2022

Device activities among American enterprise employees

Do American enterprise employees use Apple Macs differently than they use Windows PCs? Are their activities different with iPads than with Android tablets, or different with iPhones than Android smartphones? This TUP analysis reports on the most unique activities by platform among American employees in organizations with 1,000 or more employees.

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January 20, 2022October 12, 2022

Fun zone? The gap between game players and console use

The demand for playing games has gotten ahead of game consoles. More online adults play immersive or other games using their connected devices than regularly use a game console. The gap between what people do and what they have spells opportunity for game console makers and game makers alike. This MetaFAQs reports on the penetration rates of game consoles as compared to online adults that regularly play games using their connected devices – smartphones, computers, tablets, or game consoles. Results are reported by country and age group.

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January 19, 2022October 12, 2022

How often are voice assistants being used?

Are voice assistants such as Apple Siri or Amazon Alexa in as widespread usage as imagined? How recently have online adults in the US, UK, Germany, and Japan used a voice assistant? How does voice assistant use compare when using a smartphone versus a computer? Between 26% and 38% of online adults in these countries have used a voice assistant with a smartphone, and between 10% and 13% used a computer. This MetaFAQs reports on the recency of voice assistant usage among online adults in the US, the UK, Germany, and Japan. It further splits smartphone and computer usage by the age group of Americans.

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January 18, 2022October 12, 2022

Profile of Americans who wear an Apple Watch

Smartwatches are about more than telling the time. Apple Watch has made its most substantial inroads among employed Americans, with children and neither the youngest nor the oldest adults. This MetaFAQs profiles the 32.7 million (17%) online Americans actively using an Apple Watch, detailing the critical demographic and behavioral factors that distinguish them from the average American online adult: age, age within gender, employment status, household size, life stage, number of home PCs, and technology ecosystems.

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January 17, 2022November 13, 2023

Technology profile of alone American seniors

Online Americans aged 65 and older and who live alone are one of many socioeconomically disadvantaged groups. During the pandemic, many have been adversely affected by not having robust technology such as can be used for communication or delivery of food or medicine. This TUP analysis reports on this group and which active connected devices they use, how many they regularly use, how intensively they use them, and their work from home status.

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January 13, 2022October 10, 2022

Smart speaker penetration

Smart speakers are making themselves heard, although at a relatively low volume. Between 9% and 19% of online adults across the US, UK, Germany, and Japan regularly use at least one smart speaker – a wireless speaker that can be used with a voice assistant. They skew somewhat younger than the average online adult. This MetaFAQs reports on the percentage of online adults in the US, Germany, the UK, and Japan who regularly use a smart speaker by age group.

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January 11, 2022November 2, 2022

Profile of Americans who wear an Android/WearOS smartwatch

Is wristwear the next biggest trend in device use? Where do Android/WearOS smartwatches rank in this trend? 9% of all online American adults report actively using an Android/WearOS smartwatch.

This MetaFAQs reports on Americans in 2021 who wear an Android/Wear OS smartwatch by age group, age and gender, employment status, household size, life stage, number of home PCs, technology ecosystem involvement, and technology ecosystem entrenchment.

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January 10, 2022November 13, 2023

Technology profile of Americans with less than a high school education

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans with less than a high school education – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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