Profile of Americans using ad blocking apps

Stop (or limit) the ads! So say nearly a third of Americans consistently since 2019. While advertising drives much of the Internet, a substantial number of online adults use ad-blocking apps on their computers, smartphones, or tablets. This MetaFAQs reports on the levels since 2019, on which platforms ad-blocking apps are being used and which market segments use the apps more or less than others. The segments span the vulnerable to the advantaged, and details differences by racial/ethnic groups, employment status, the mix of technology ecosystems in use, and other characteristics.