Wearing a smartwatch or fitness tracker

Smartwatches and fitness trackers are about more than athletic pursuits and telling the time. Market penetration has grown, and adoption has expanded beyond the earliest wearables users. The US has higher market penetration than the UK or Germany, and Japan has less than the other three.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, and Japan that regularly use a smartwatch or fitness tracker, further split by age group in each country.

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Profile of active American iPad users

Apple’s iPads hold the title as the tablets used more than any other. This MetaFAQs reports on the percentage of Americans who regularly use an iPad, their unique demographic characteristics, their Apple/Windows/Google combination, and even how they use iPads differently than other tablets are used.

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Key devices used by seniors 60+

Online seniors 60 and older are more active than may be expected, with nearly as high device penetration rates as online adults aged 18 to 59. This MetaFAQs reports on the percent of online adults in the US, Germany, UK, and Japan that are using key connected devices – PCs, smartphones, and tablets – in total and split out by major technology ecosystems.

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Profile of Americans using Apple computers

One in five (22%) online Americans regularly use an Apple computer. They skew younger than the average online American. This MetaFAQs profiles users of Apple computers by several critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, life stage, number of home PCs, and technology ecosystems.

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Profile of Americans who print recipes

Almost a quarter of all online American adults print recipes. And although the age skews higher, this is not always the case. Gender plays a role to an extent, but much less so in the younger age groups.

This MetaFAQs reports on online American adults in 2021 who print recipes based on age, age and gender, employment status, and life stage.

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Profile of Americans using Dell PCs

Dell PCs are so widely distributed that their users nearly mirror the population of online American adults. Dell PC users constitute just short of a quarter of all online American adults and cover a wide range of demographics.

This MetaFAQs reports on Americans who regularly use a Dell PC in 2021 by age and gender, life stage, number of home PCs, and technology ecosystem.

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Profile of Americans who print maps or directions

Despite the increasing presence of navigation assistance across many devices—and cars—nearly 1 out of 5 Americans still print maps or directions.

This MetaFAQs reports on those online Americans in 2021 who print maps or directions by age group, age and gender, employment status, life stage, technology ecosystem involvement, and technology ecosystem entrenchment.

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Which hearables products are in active use?

More and more people are listening—to their devices, that is. Over half of online adults in most countries surveyed actively use hearables products—those technology products focused on listening activities—with Japan close behind at 45% of tech users. American online adults have the highest rates of using hearables products of all countries surveyed.

This MetaFAQs reports on hearables product use by country and age group in the US, UK, Germany, and Japan in 2021. Hearables products identified included: webcams, wireless Bluetooth headsets or headphones, voice assistants, voice-enabled speakers, VR headsets, and smart displays.

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