MetaFacts TUP/Technology User Profile analysis results for subscribers
HP has the highest printer share among nearly all American generations – HP leads the American online printer market, ahead of other brands in the active installed base. Among Gen Z Americans, however, there is solid competition. This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2023_1119_hppr] in TUP Lenses: Printers; User Profile
Smartphone replacement sooner in the US, UK, and China, especially among later generations – Keeping smartphones fresh and new is the current practice of most online adults throughout the US, UK, and China. Half or more of the online adults in these countries acquired a smartphone within the last 18 months. Online adults in Germany and Japan, however, are keeping their smartphones longer. In these countries, nearer to three in eight online adults have phones this new. Typical German and Japanese cultural values encourage people to keep many consumer products until they are no longer functional instead of replacing them simply because there are newer ones available. Ecological and economic concerns also contribute to keeping electronics longer than average, as well as country-specific carrier agreements.
This MetaFAQs reports when smartphone users acquired their smartphone by age generation and country. Report [TUP_doc_2023_1113_spne] in TUP Lenses: Mobile Phones; User Profile
Apple iPads dominate the market for tablets, with a higher penetration than Android tablets among online adults around the world. Among millennials and Gen Xers, however, Android tablets have their strongest foothold, especially in the US. Among online Germans, Android tablet users outnumber iPad users among millennials, Gen Xers, and Boomers, and the reverse is true among Gen Z adults.
This MetaFAQs reports on the number and percentage of online tablet users by operating system family, country, and age generation in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1103_andp] in TUP Lenses: Tablets
Employers are saddling younger adults with used/refurbished computers. Over one-third of American adults aged 18 to 24 actively using an employer-provided PC are using one previously used by someone else. In the UK, that rate among younger adults is nearly as high. Older adults don’t have as high a rate.
This MetaFAQs reports on the percentage of PC users actively using a used/refurbished computer by computer ownership and age group within the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1101_used] in TUP Lenses: PCs; Mobile Phones; User Profile
Who hasn’t misplaced their phone or keys or wondered where their luggage was?
Using technology to help find items has reached a plateau. The percentage of online adults using a wireless item tracker such as Tile or Apple’s AirTag has remained flat between 2021 and 2023. Overall global active usage has subsided from one in six to one in eight online adults. Active penetration rates have dropped among groups such as Gen Z adults in the US, UK, Germany, and China.
This may have seemed like yet another device to help attract users into adopting or staying with technology ecosystems. It’s too early to see if it’s making a difference. The market penetration is too small.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who actively use a wireless item tracker such as from Tile or Apple’s AirTag. Report [TUP_doc_2023_1025_tile] in TUP Lenses: Consumer Electronics; Technology Ecosystems
Who hasn’t misplaced their phone or keys or wondered where their luggage was?
Using technology to help find items has reached a plateau. The percentage of online adults using a wireless item tracker such as Tile or Apple’s AirTag has remained flat between 2021 and 2023. Overall global active usage has subsided from one in six to one in eight online adults. Active penetration rates have dropped among groups such as Gen Z adults in the US, UK, Germany, and China.
This may have seemed like yet another device to help attract users into adopting or staying with technology ecosystems. It’s too early to see if it’s making a difference. The market penetration is too small.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who actively use a wireless item tracker such as from Tile or Apple’s AirTag. Report [TUP_doc_2023_1025_tile] in TUP Lenses: Consumer Electronics; Technology Ecosystems
Apple Mac laptops reach parity among Windows PCs among young Americans – For years, Microsoft Windows has led the PC market. Meanwhile, Apple’s MacOS has become particularly popular among US adults aged 18 to 24. Currently, in this age group, the usage of Windows and MacOS is nearly identical. It’s worth noting that this trend is specific to young Americans and doesn’t extend to adults in the UK, Germany, Japan, or China.
This MetaFAQs reports on the operating system family of the notebook/laptop actively used by online adults in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1019_1824] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems
Younger techies dominate? Seniors beg to differ – Seniors, those aged 55 and above, represent a significant portion of online adults and bring a rich history of technological experience. Their journey began with enhancements in landlines and the dawn of pricey, less reliable mobile phones. They witnessed PCs evolve from hobbyist creations to essential tools for work, education, and daily tasks. Television expanded from just a few networks to the vastness of cable, with streaming emerging more recently in their tech narrative. This demographic adapted as technology milestones like the Apple II, email’s surge, and the decline of paper maps. Their long-standing tech experience offers a unique perspective and challenges the notion that younger generations solely drive technological innovation.
This MetaFAQs reports on the number of online adults aged 55 and over in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1013_seni] in TUP Lenses: User Profile
Gamers pass the halfway mark – Over half of the online adults in the US, UK, and highly-educated segments in China regularly play games using their connected devices. While Generation Z leads in game-playing rates, it’s a popular activity across all age groups. Interestingly, there’s no single predominant device for gaming. Smartphones are more prevalent for gaming than consoles among adults in many countries, particularly among Gen X and Boomers. While gaming PCs are gaining traction, their presence is still less than most platforms, barring tablets. Notably, only a minority of Gen X and Boomer players prefer tablets over gaming PCs. This MetaFAQs provides the detailed penetration of game-playing activity, segmented by platform, country, and generation. Report [TUP_doc_2023_1009_game] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing
Smartwatches have quickly gained popularity, gracing the wrists of millions. These devices offer more than just timekeeping and fitness monitoring; they’ve evolved into personal assistants. Users value their multi-functionality, utilizing them for calendars, health metrics, reminders, and more. In addition, they’ve become a symbol of modern luxury. However, the latest wave of TUP confirms that the smartwatch market penetration seems to have reached a peak or plateau. Now, it’s largely about replacing older models rather than attracting first-time users. Therefore, manufacturers need to adapt their strategies, focusing less on expanding their user base and more on meeting the needs of existing customers.
These TUP tables report on the number and percentage of online adults regularly using a smartwatch such as an Apple Watch. They also include the number who are planning to purchase one within the coming 12 months.