MetaFacts TUP/Technology User Profile analysis results for subscribers
Forward-looking interest is stronger for Apple iPhones than for Android smartphones across most countries surveyed. Apple is strongest among younger adults and adults of all ages currently working from home. This MetaFAQs reports the smartphone purchase plans for the next 12 months among online adults in the US, Germany, UK, Japan, and China.
Young college students have long been a favorite for technology companies, mainly due to their eagerness to use technology, openness to experimentation, and a quest to establish brand dominance early. Younger adults are widely appreciated for their creativity, such as being exhibited on sites such as TikTok. However, the pandemic and economic shifts have impacted young adults, college students, and especially young college students. This MetaFAQs reports on the top 10 activities college students aged 18 to 24 use regularly with a smartphone, computer, or tablet, as well as those being done at a substantially higher rate among students than the average online adult. Comparisons include Americans and a global view of adults in the US, Germany, the UK, Japan, and China.
This MetaFAQs reports on the penetration of smartphones among online adults in the US and globally – US, Germany, the UK, Japan, and China. It drills down into several factors to investigate if there are any differences in market penetration with respect to employment status, age group, and work-from-home status.
Foldables – smartphones with screens that can be folded – have received substantial media attention while actual sales have been limited. MetaFacts tested the actual acceptance of foldable smartphones among the general online public. (Note: This survey is of the general online public, not only of early adopters, technology enthusiasts, or influencers.) MetaFacts added one question to the annual TUP/Technology User Profile questionnaire and we found 121 respondents that report using a foldable smartphone out of 13,641 online adult respondents across the US, UK, Germany, Japan, and China. The highest share of usage was for Huawei foldable in China.
This sample size is too tiny to profile or size foldables users definitively. Treat the following as directional about the earliest foldables adopters. We can use these research results as confirmation that actual current foldables usage is minimal.
As iPhones continue to lead in innovation, who’s staying with the older models? Americans with the oldest iPhones make up 14% of all online American adults. This MetaFAQs profiles those with the oldest iPhones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender, household size, educational attainment, and technology ecosystem entrenchment. Report [TUP_doc_2022_0812_old_] in TUP Lenses: Mobile Phones, Devices, User Profile, Technology Ecosystems.
Every day brings a new smartphone and feature phone innovation—but which Americans are resisting the present and relying on older feature phones? 8.8 million, 4% of all online American adults, use the oldest feature phones, and age and household size play a large role in determining whether a user sticks with the old or upgrades to the new. This MetaFAQs profiles Americans who use the oldest feature phones by several critical demographic and behavioral factors distinctive from the average American online adult: Age and gender; employment status; household size; life stage (age, employment status, presence of children); and technology ecosystem involvement. Report [TUP_doc_2022_0808_old] in TUP Lenses: Devices; Mobile Phones; User Profile.
Snapchat came strongly out of the gate on its inception. While it hasn’t replaced behemoth Facebook or Instagram (yet), it has managed to gain the regular attention of America’s youngest female adults. This MetaFAQs profiles American Snapchat users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and mix of technology ecosystems.
The Internet of Things (IoT) has promised for decades to herald a fully-connected and well-managed world. Americans, however, have not fully embraced the inherent possibilities and have instead been stymied by shifting standards and complexity. Current market penetration is just barely under one in four online American adults. This MetaFAQs profiles American smart home control users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, life stage, number of home PCs used, and mix of technology ecosystems.
As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.
Active use of voice assistants is relatively low among Americans, despite being supported by many smart devices. Less than six (15%) American online adults regularly use Google Assistant. The highest concentration of these users is middle-aged male parents.
This MetaFAQs profiles American users of Google Assistant by their demographics, including age, gender, employment status, presence of children, and life stage. It also details the number of computers regularly used and the mixture of technology ecosystems.