Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Demographics profile of smartphone users [MetaFAQs]
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
Highlights: Printers
Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.
News, sports, and weather-for all ages, not all devices [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 5, 2020 Some information such as news, sports, and weather are most useful when they’re current and easily available. There are many ways to get this information across smartphones, PCs, or tablets. Some users are more actively intent on tapping into this information, and different age groups prefer different…
Not Your father’s smartphone carrier – American age skew [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 27, 2020 Wireless carriers have attracted subscribers that vary by age. This MetaFAQs reports on the age profile of Verizon, AT&T, T-Mobile, Sprint, TracFone, and other wireless carriers to show where there may be an age skew, and in which direction. About MetaFAQs MetaFAQs are answers to frequently asked…
Age of actively used tablets [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 17, 2020 How old (or new) are tablets in the installed base? How has their age changed over time? Does this differ by country? This MetaFAQs reports on the average (mean) age of tablets in the US, the UK, and Germany between 2017 and 2020. About MetaFAQs MetaFAQs are…
Using home printers for work activities is strongest among mid-age groups [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 16, 2020 Since the COVID-19 pandemic, home printers have been increasingly used for work. This growth is primarily among American adults that are neither the youngest nor the oldest. This MetaFAQs reports on the use of home printers for personal activities as well as work-related activities by age group….
The work from home privilege [MetaFacts Pulse Survey]
By Dan Ness, Principal Analyst, MetaFacts
Working from home. While it is a blessing for some and may feel like a curse for others, only a few get the privilege. Being able to work from home during widespread public health safety shutdowns has sustained employment for many employees. It has also brought new challenges for those with school-age children or insufficient technology. It has also brought about faster adoption of certain technology products and services while revealing long-present sociological differences. The differences may persist while many of the technological changes will be temporary and evolutionary, not revolutionary.
Online and offline seniors – hidden in plain sight [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 16, 2018
The number of actively connected seniors continues to rise, even while their connection rate has stalled. Also, seniors are very active with their connected devices, from PCs to tablets and smartphones.
There are more American seniors online than ever before. This is primarily due to two factors – rapid mobile phone adoption and the growing number of seniors in the U.S. population. Based on our TUP/Technology User Profile 2017 survey, nearly 44 million adults age 62 and older actively using a PC, tablet, mobile phone, or game console to connect to the Internet.
A market segment often overlooked or derided by the tech industry, seniors have been increasingly embracing technology, weaving it into the fabric of their lives.
Tech employees are youngest [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 10, 2018
Employees in technology roles or industries are strikingly younger than employees in other US employment roles and industries.
As released in our most recent wave of TUP/Technology User Profile 2017 – our research shows that employees in either technology-focused roles or in technology-oriented industries are much younger than the average American employee. Also, those employed in both technology roles and technology industries are the youngest of all.