Workers working from home are younger than average, more often married or coupled than single, and more likely to be a college graduate. This TUPdate reports on the age, marital status, and educational attainment of employees regularly working from home, as well as their household demographics: household size, income, presence of children, and ownership or rental of dwelling.
iPhone and Android smartphone purchase plans [TUPdate]
Fifty percent more online Americans plan to buy an iPhone than an Android smartphone.
Profile of Apple’s active base
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Demographics profile of smartphone users [MetaFAQs]
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
Highlights: Printers
Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.
News, sports, and weather-for all ages, not all devices [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 5, 2020 Some information such as news, sports, and weather are most useful when they’re current and easily available. There are many ways to get this information across smartphones, PCs, or tablets. Some users are more actively intent on tapping into this information, and different age groups prefer different…
Not Your father’s smartphone carrier – American age skew [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 27, 2020 Wireless carriers have attracted subscribers that vary by age. This MetaFAQs reports on the age profile of Verizon, AT&T, T-Mobile, Sprint, TracFone, and other wireless carriers to show where there may be an age skew, and in which direction. About MetaFAQs MetaFAQs are answers to frequently asked…
Age of actively used tablets [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 17, 2020 How old (or new) are tablets in the installed base? How has their age changed over time? Does this differ by country? This MetaFAQs reports on the average (mean) age of tablets in the US, the UK, and Germany between 2017 and 2020. About MetaFAQs MetaFAQs are…
Using home printers for work activities is strongest among mid-age groups [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 16, 2020 Since the COVID-19 pandemic, home printers have been increasingly used for work. This growth is primarily among American adults that are neither the youngest nor the oldest. This MetaFAQs reports on the use of home printers for personal activities as well as work-related activities by age group….
The work from home privilege [MetaFacts Pulse Survey]
By Dan Ness, Principal Analyst, MetaFacts
Working from home. While it is a blessing for some and may feel like a curse for others, only a few get the privilege. Being able to work from home during widespread public health safety shutdowns has sustained employment for many employees. It has also brought new challenges for those with school-age children or insufficient technology. It has also brought about faster adoption of certain technology products and services while revealing long-present sociological differences. The differences may persist while many of the technological changes will be temporary and evolutionary, not revolutionary.