Tag: Amazon Echo

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Which hearables products are in active use by Americans?

Listening and hearing activities with connected devices are widely practiced. To help, online Americans use many hearables devices: webcams, voice assistants, wireless Bluetooth headsets, smart speakers, VR headsets, or smart displays. This includes 143.9 million online American adults, or two in three (66%). This MetaFAQs reports on the active penetration rates of these audio-oriented devices split by age group and details the rapidly-changing adoption rates by life stage.

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Profile of voice assistant users

Using our voice offers the chance to get things done without typing when using a smart speaker or another connected device – smartphone, PC, or tablet. However, current usage has not reached even half of the population. This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, and Japan that regularly use a voice assistant or smart speaker, detailed by age group.

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Breadth of voice assistant usage

Dan Ness, Principal Analyst, MetaFacts, December 13, 2021

Actively using a voice assistant or smart speaker

  • This analysis focuses on those people who are actively using a voice assistant or smart speaker
    • Have used a connected device to use a voice assistant within the previous month
      • Smartphone, PC, or tablet
    • Have a smart speaker
  • Base: all online adults

Active voice assistant usage by platform – US

  • The overall use of a voice assistant or smart speaker has only slightly increased between 2019 and 2021
  • Smart speaker usage has grown the most among American online adults, rising from 11% in 2019 to 19% in 2021
  • Voice assistant usage with other connected devices has not changed markedly
  • Voice assistant usage with a smartphone continues to outpace smart speaker use
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A HomePod shuffle – a sound path of Apple’s expansion [TUPdate]

As voice-enabled speakers slowly creep into the mainstream, Apple’s HomePod is following suit. And since Apple leads in the broad totality of its customer relationships—its increasing emergence into the voice-enabled speaker market is one to watch.
This TUPdate reports on the size of Apple’s American HomePod user base between 2019 and 2020, as well as this base compared to other companies in that same time period. This report also considers voice-enabled wireless speaker use by age group and by number of Apple devices in the United States, as well as voice assistant usage by the number of Apple devices among online American adults in 2019 and 2020.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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