The most creative – PCs or smartphones? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, February 9, 2017


Creativity eludes definition, yet we know and admire it when we see or feel it. Well beyond simple clicks, creative activities greatly add to the collective oeuvre while also giving voice to expression.

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It might well be argued that creativity is shown in the clever use of hashtags, emojis, or Snapchat video filters. I’m choosing to identify creativity broadly and practically – how the most-creative, most-involved tech activities get done. Activities such as creating presentations and videos require forethought and a blending of skills. Some activities such as taking photographs are now so widely commonplace that the activity spans the professional photographer to the budding amateur. So, for this analysis, I’m considering this a moderately-creative activity.

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Is there an age skew for using VR headsets? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 2, 2017 Virtual reality hasn’t reached market reality, despite decades of experimentation and overhyped false starts. Recent investment has brought renewed attention, hope, and development to the prospects of widespread VR use. Based on our TUP 2016 US survey, only 2% of connected adults are actively using a VR…

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Voice assistants – now we’re talking! [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, January 27, 2017

In the mid-1980’s, one of my Apple Macs overheard me on a phone call and startled me by speaking “Wouldn’t you like to know?”. The Mac’s dialog box suggested I had asked “Macintosh, do you have an Easter Egg?” Evidently, I had triggered one of those hidden messages some programmers like to include for fun. That was quite a bit earlier than today’s quirky responses after asking Apple Siri certain questions such as “What does the fox say?” or asking Amazon Alexa “how much is that doggie in the window?”

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Device primacy and OS – What we hold near [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, January 18, 2017

Primacy. The first device you reach for, the one you stay near, the one you rely on. You might think that it’s the smartphone, and that’s correct for many, but not all. For many activities and market segments, PCs and tablets dominate. A user’s activity focus affects which devices they choose most often, as does their operating system collection, among other factors.

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