Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.
Dominant tech device brands [MetaFAQs]
Apple dominates most users around the world and especially in the US. However, its expansion has flattened while computer leaders Dell and HP have had their market penetration contract. Number two Samsung, having experienced modest gains in the first year of the pandemic, has since declined in part due to withering user demand, supply chain issues, and competitive pressures.
This TUPdate reports on the percentage of online Americans who are using at least one of a market leader’s products: Apple, Samsung, Dell, HP, Sony, Lenovo, Acer, ASUS, and Huawei.
Americans have big plans for tech purchases [MetaFAQs]
Smartphone & PC purchase plans are robust. This MetaFAQs reports on the purchase plans for the next 12 months among online Americans, split by products type (PCs – desktops versus laptops/notebooks, mobile phones – iPhones versus Android, and other technology products).
It’s a multi-ecosystem world [TUPdate]
How loyal are customers to their operating systems?
This TUPdate reports on market penetration status of broad technology ecosystems—that is, how loyal (or not) customers are when it comes to their operating system. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.
Will youthful enthusiasm drive new technology adoption? [TUPdate]
How much of a factor does age play in technology adoption and use? Are tech trends among younger generations a sign of what’s to come?
This TUPdate investigates the differences and similarities among age groups regarding which technology devices people use, how new those devices are, and how they use them. The online adults measured in this report range from ages 18-24, 25-34, 45-54, 55-64, and 65+ across the US, Germany, the UK, and Japan.
Brand footprints and ecosystems – market progress update [TUPdate]
Popularity may not matter much in life—but when it comes to device and ecosystem adoption—it can mean quite a lot.
This TUPdate measures brand footprint and ecosystem adoption by how many people are using its devices. Microsoft Windows ranks as the most successful technology ecosystem, while Google’s Android and ChromeOS devices, Facebook, Amazon, Apple’s ecosystem, and HP’s brand footprint also hold substantial penetration rates. This TUPdate reports on the progress of seven top ecosystems and brands in reaching market penetration using the wave of research from TUP/Technology User Profile 2020 across the US, Germany, the UK, Japan, China, and India.
Samsung laptop progress [TUPdate]
While Samsung may be well known for its smartphones, Android tablets, and even refrigerators, its other devices–like PCs–have not achieved such notoriety. However, they are making strides to keep up with the competition—namely Apple.
This TUPdate reports on penetration rates between Samsung and Apple across countries, within their respective user bases, among their smartphone users, by age group, and technology ecosystem. This report measures online adults in the US, Germany, the UK, Japan, and China from TUP/Technology User Profile 2020, which is TUP’s 38th annual. It also includes data from TUP 2018 and 2019.
Highest ecosystem combinations [MetaFAQs]
Which tech ecosystems are strongest? One measure of ecosystem strength depends on how many products online adults use within that system. While Microsoft and Facebook take the lead in many countries, that is not always the case.
This MetaFAQs reports on the use of two or more products or services by online adults spanning: Microsoft Windows and Xbox, Facebook networks or Portals, HP PCs or printers, Amazon shoppers and Alexa users, Apple iPhones, iPads, Watches, and Macs, Google Android/Chrome smartphones and tablets, and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Samsung and Apple users by age group and country [MetaFAQs]
Age may be just a number, but a user’s age can tell us a lot about their preferences—especially between top competitors Samsung and Apple. Since each company is striving to expand its core base beyond smartphones to more PCs/Macs and tablets, it’s worth noting that there is a distinct difference in market penetration by age group.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.
Samsung and Apple’s device type penetration within core [MetaFAQs]
The competition is fierce between Samsung and Apple. Both companies have the strongest hold of the smartphone market, and they are now trying to expand this across device types—especially within their pre-existing core customer base. One measure of brand loyalty is the range of device types that customers actively use.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.