For most Americans, tablets are used for passive activities, from watching videos to web browsing. Game-playing is a regular activity for many. This MetaFAQs profiles the group of tablet game-players, representing 11% of online Americans, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age, gender, age within gender, life stage, and number of PCs used.
Mobile Phones TUP Lens
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
Samsung user profile [MetaFAQs]
Samsung’s share of the installed base varies by country and within user age groups. This MetaFAQs reports on Samsung’s share by country, age group, and employment status.
Top activities across platforms [TUPdate]
There are certain activities that transcend form factors, such that they are popular with every type. This TUPdate identifies regular activities that are high on the list for smartphones, PCs, and tablets, those popular on two of the three, or unique to one type.
Home PC penetration by socioeconomic groups
How different are advantaged from disadvantaged Americans in whether or not they use a home PC? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of home PCs within each socioeconomic group.
Top smartphone activities [TUPdate]
What we do defines us more than what we are carrying. This MetaFAQs profiles smartphone users by their regular activities – those which are most popular worldwide and those unique to the country. It further splits out activities into four groups: younger and older adults that are employed versus those who are not employed outside the home.
Profile of home PC users by brand
The major PC makers have attracted very different sets of customers, with some brands being used primarily by younger people and others more like someone’s father’s brand. This MetaFAQs report profiles the users of home PCs by brand and age group, showing the percentage of users in the US as well as collectively across the US, UK, Germany, and Japan.
PC penetration by socioeconomic groups
How different are advantaged from disadvantaged Americans in whether or not they use a PC, whether personally owned, employer-provided, for self-employment, school, or another one? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of PCs within each socioeconomic group.
Smartphone brand share by country [MetaFAQs]
The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.
Smartwatch purchase plans
Among online Americans, purchase intentions for Apple Watches outpace those for Android Smartwatches.