Tag: Apple

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Apple edge: loyal customers

Apple has attracted a substantial base of loyal and highly involved customers. One measure of any company’s most loyal customers is those with many devices within a given ecosystem. In Apple’s case, as with Microsoft Windows, or Google’s Android or ChromeOS, this measure is based on the number of Apple products they actively use, such as an iPhone, iPad, or Mac. Apple’s technology ecosystem is one of Apple’s key differentiators, which promises to provide extra benefits to users of more than one Apple product. Potential benefits include smoother interoperability and a more consistent user experience. However, some market segments have limited control over the types of devices they use or they are using fewer devices in a quest for simplicity or economy.
This MetaFAQs reports on the number of online adults across five countries using two or more Apple devices: iPhone, iPad, or Mac. Report [TUP_doc_2023_1221_apl2] in TUP Lenses: Technology Ecosystems

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Smartwatch valleys and peaks

Smartwatches are an important product category in their own right and also a barometer for a complete picture of the active breadth of technology ecosystems. Smartwatches, primarily from Apple or using the Android environment, form a sizable market share, in active use by one-ninth to one-fourth of online adults in the US, Germany, the UK, and Japan. Gen Z and millennial adults are leading their use. The Boomer/Silent generations have a small but quickly growing share. Looking ahead, purchase plans are not substantial, although they describe a reasonable replacement market.
This MetaFAQs reports on the market penetration of smartwatches, split by generational age group, Apple and Android, and country. Report [TUP_doc_2023_1218_wret] in TUP Lenses: Consumer Electronics; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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Lost phone? Tech solution finds niche and then plateaus.

Who hasn’t misplaced their phone or keys or wondered where their luggage was?

Using technology to help find items has reached a plateau. The percentage of online adults using a wireless item tracker such as Tile or Apple’s AirTag has remained flat between 2021 and 2023. Overall global active usage has subsided from one in six to one in eight online adults. Active penetration rates have dropped among groups such as Gen Z adults in the US, UK, Germany, and China.
This may have seemed like yet another device to help attract users into adopting or staying with technology ecosystems. It’s too early to see if it’s making a difference. The market penetration is too small.

This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who actively use a wireless item tracker such as from Tile or Apple’s AirTag. Report [TUP_doc_2023_1025_tile] in TUP Lenses: Consumer Electronics; Technology Ecosystems

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