Apple – Page 3 – MetaFacts TUP Client Portal

January 21, 2024December 5, 2023

Youth using used smartphones

Economic pressures have supported younger adults, often with lower employment rates and limited funds, in turning toward acquiring technology from friends, family, or the refurbished device market. Refurbished or used smartphones are more widely used in the UK than in many other countries. Usage is especially high among adults aged 18 to 24 as compared to other age groups, a finding that is consistent across the US, Germany, the UK, Japan, and China. Generally, the use of a used/refurbished smartphone shrinks with age.
This MetaFAQs reports on the percentage of smartphone users who are using a used/refurbished smartphone by country. Report [TUP_doc_2024_0121_yref] in TUP Lenses: Devices; Mobile Phones; User Profile

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January 13, 2024September 25, 2024

Gen Z and millennial voices are heard, by assistants

Voice commands preceded the hype of AI with the promise that technology users would be able to get things done with their voices. Market reception was robust initially, then sagged, and has since returned to moderate levels among certain age groups. A skew toward higher market penetration among younger adults is apparent in the US and UK but less in Germany and China.
This MetaFAQs reports on the percentage of online adults who use a voice assistant through their primary connected device – a smartphone, computer, tablet, or game console, divided by age group and country. Report [TUP_doc_2024_0113_yvoi] in TUP Lenses: Mobile Phones; Consumer Electronics; User Profile; Activities; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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January 9, 2024December 5, 2023

The generational divide in Apple computer usage

Apple’s marketing has long emphasized a youthful image with high design standards, factors that have most strongly appealed to younger adults. At the same time, older generations often rely on the brands and products that they are familiar with, and in the specific case of computers, this includes a higher share of Windows computers. Gen Z, in particular, has a higher share of devices that connect through social media, and they often identify themselves as being different from other generations. These and other factors make Apple computers more popular among younger adults.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who use an Apple computer, split by age generation. Report [TUP_doc_2024_0109_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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January 1, 2024March 22, 2024

Young Americans fully embrace MacBooks for the first time

Apple Mac laptops reach parity among Windows PCs among young Americans – Apple’s MacBooks have been squarley marketed towards younger adults for many years. Only in 2023 can it be said that Apple caught up to Windows, with Apple’s share of active users aged 18 to 24 having basically the same share as Microsoft’s. Apple’s growth has been taking place slowly and steadily since 2017.

This MetaFAQ reports on the percentage of adult notebook/laptop users using either an Apple or Windows notebook/laptop, detailed by age group and country. Report [TUP_doc_2024_0101_182t] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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December 27, 2023February 22, 2024

Apple’s uneven global reach among youth

Apple has a history of marketing towards younger people or those aspiring to have a more youthful image. That has borne fruit, as demonstrated by the higher penetration rates of Apple products and services. Apple’s line of Macintosh computers acquired with personal funds for home use has higher penetration rates among younger adults than among older ones. However, this pattern is not true across all countries surveyed.
This MetaFAQs reports on the percentage of online adults using an Apple home computer within age groups in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1227_yapl] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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December 25, 2023January 18, 2024

Apple Grows as 1st Device, Especially Among Gen Z

Apple cannot claim to be the dominant primary device of adults in the US, Germany, the UK, Japan, or China. However, among Gen X adults, Apple has the clear majority, and the percentage using an iOS, iPadOS, or MacOS device has been growing. Other generational age groups – millennials, Gen X, and the Boomer/Silent generations – have also increased their share primarily using an Apple OS device.

This MetaFAQ reports on the percentage of online adults using an Apple OS device – an iPhone with iOS, an iPad with iPadOS, or an Apple computer with MacOS – split by country and generational age group. Report [TUP_doc_2023_1225_gent] in TUP Lenses: PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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December 21, 2023December 5, 2023

Apple edge: loyal customers

Apple has attracted a substantial base of loyal and highly involved customers. One measure of any company’s most loyal customers is those with many devices within a given ecosystem. In Apple’s case, as with Microsoft Windows, or Google’s Android or ChromeOS, this measure is based on the number of Apple products they actively use, such as an iPhone, iPad, or Mac. Apple’s technology ecosystem is one of Apple’s key differentiators, which promises to provide extra benefits to users of more than one Apple product. Potential benefits include smoother interoperability and a more consistent user experience. However, some market segments have limited control over the types of devices they use or they are using fewer devices in a quest for simplicity or economy.
This MetaFAQs reports on the number of online adults across five countries using two or more Apple devices: iPhone, iPad, or Mac. Report [TUP_doc_2023_1221_apl2] in TUP Lenses: Technology Ecosystems

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December 18, 2023February 29, 2024

Smartwatch valleys and peaks

Smartwatches are an important product category in their own right and also a barometer for a complete picture of the active breadth of technology ecosystems. Smartwatches, primarily from Apple or using the Android environment, form a sizable market share, in active use by one-ninth to one-fourth of online adults in the US, Germany, the UK, and Japan. Gen Z and millennial adults are leading their use. The Boomer/Silent generations have a small but quickly growing share. Looking ahead, purchase plans are not substantial, although they describe a reasonable replacement market.
This MetaFAQs reports on the market penetration of smartwatches, split by generational age group, Apple and Android, and country. Report [TUP_doc_2023_1218_wret] in TUP Lenses: Consumer Electronics; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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December 17, 2023December 5, 2023

iPhones are strongest among younger adults in most countries

Apple’s continued emphasis on a youthful market continues to bear fruit. The highest penetration of Apple iPhones is among adults aged 18 to 24 across all countries surveyed. This is especially notable in Germany, where Google Android phones have dominated the market for many years. Conversely, iPhones have much lower penetration rates among adults aged 50 and up, except in the US, where rates among older adults are only somewhat lower than average.
This MetaFAQs reports on the percentage of online adults using an Apple iPhone split by age group and country. Report [TUP_doc_2023_1217_ipho] in TUP Lenses: Mobile Phones; User Profile; Technology Ecosystems

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December 13, 2023January 9, 2024

iPad penetration softens with few exceptions

Even as overall iPad usage penetration rates are collapsing worldwide, certain generational groups in some countries show renewed or persistent interest.

In the UK, the most tech-experienced generation – Boomers/Silent – have the highest iPad penetration rates of any generation, and higher than in years past. Also, the rate is higher than this generation in other countries surveyed.

Even Android-dominated Germany is showing a bright spot, although only among the generation with the least technology experience yet the highest exuberance, Gen Z. This group had expressed slightly higher usage before the pandemic, only to decline sharply following the onset. This group is one to watch since it may foretell some weakness for Android, which could telegraph possible switching behavior among this highly-sought generation.

The TUP data reports on the penetration of iPad users, segmented by country and age generations. Report [TUP_doc_2023_1213_ipat] in TUP Lenses: Tablets, User Profile

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