WhatsApp is one of the cornerstone services keeping many Americans within the Meta sphere. Working Dads have the highest penetration rates. This MetaFAQs report profiles American WhatsApp users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.
Profile of Active American Siri or HomePod users
Apple’s Siri is enjoying steady progress where other voice assistants have not. A third or more of younger Americans – male and female – are active users. Working parents are also being listened to, if not by their children, then at least by Siri. This MetaFAQs report profiles active users of Apple Siri or who have HomePods by a range of distinctive characteristics: age group, employment status, life stage, technology ecosystems, and others.
Profile of Americans expecting to be working from home in one year
The COVID pandemic continues to change many lives, including those working from home as never before. As employers are adapting to shifting conditions, some have brought employees back to the workplace while others are still adapting. This MetaFAQs reports on the expectations by employees about whether or not they expect to be working from home in one year. The brief report is based on 2,681 employed Americans who are currently working from home at least occasionally, profiling them by their age and gender, employment status, educational attainment, and other characteristics.
Technology of single American parents
During the pandemic, parents without a spouse or partner have faced extra stresses, as they deal with school closures, childcare being less available, and other similar challenges. This TUPdate investigates this socially disadvantaged group to report on their current use of technology products and services – penetration by device type, hours of usage, number of devices, and work-from-home status.
Technology profile of partnered American employed homeowner college graduates with children
During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Partnered American employed homeowner college graduates with children are a group that has many of the factors positively aligned with advantaged groups. This group has some of the highest penetration rates for technology products. This group significantly increased its collection of connected devices between 2020 and 2021, even while it already had more than the average advantaged American. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work from home status, hourly device usage, and market size.
Mobile Phones TUP Lens
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
Demographics of those working from home [TUPdate]
Workers working from home are younger than average, more often married or coupled than single, and more likely to be a college graduate. This TUPdate reports on the age, marital status, and educational attainment of employees regularly working from home, as well as their household demographics: household size, income, presence of children, and ownership or rental of dwelling.
Tablets used for educational activities [MetaFAQs]
How prevalent are educational activities with tablets? Are more adults’ tablets being used for educational activities for adults or for children?
This MetaFAQs details the percentage of online adults in 2020 who report using their tablets for adults’ and/or children’s educational activities in the US, UK, Germany, and Japan.
Children’s schoolwork and parent’s devices [TUPdate]
In 2020, use of connected devices at home was often on the rise—especially with school-aged children spending more time in the home. This TUPdate considers how such changes may have impacted device use for children’s schoolwork/education. This report looks at which devices were being used most regularly for schoolwork for children aged 6-17 or 6-11, by gender of the adult with school-aged children in the household, and by the number of home PCs. This TUPdate considers online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Number of home PCs used by American adults with school-age children [MetaFAQs]
American parents of school-aged children actively use home PCs—but who uses them the most? There is a difference between whether the adult is male or female. This MetaFAQs reports on the number of home PCs being actively used among American adults with school-age children (age 6-17) split by the gender of the adult. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.