MetaFacts TUP/Technology User Profile analysis results for subscribers
Apple home computers grew in usage during the pandemic only to shrink below pre-pandemic levels. The shape and composition of the active Apple home computer user base shifted away from historically advantaged and younger Americans.
This TUPdate looks at the profile of American adults who currently use a personally owned home Apple computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
Home notebooks became a darling of the pandemic as many Americans began working at home. After a surge, market penetration rates have dropped to pre-pandemic levels or below.
Historically disadvantaged groups have had the furthest retreat from regular home notebook use.
Looking ahead, the strongest purchase intentions are among older Adults – Millennials and Gen X. Fewer Gen Z adults are embracing computers, whether fixed or mobile, and Boomers are sticking with the ones they already have.
This TUPdate looks at the profile of American adults who currently use or intend to use a personally owned home notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
Smartphones have continued to grow in use as the primary device among many, but not all, online adults. Online adults in the US and UK reach first for their smartphones, unlike adults in Germany and Japan. This MetaFAQs reports on the primary device in use by online adults – the smartphone, feature phone, computer, tablet, or game console that they use the most often. It includes online adults in the US, Germany, the UK, and Japan.
Employees working from home have unique challenges in getting work done while often using personal and employer-provided devices. While seeking to balance their work and personal lives, they are also finding new ways to use their devices. A substantial share regularly does TikTok-type work – creating videos for work and personal purposes. This MetaFAQs reports on the top 10 activities employees that work from home do with their connected devices: smartphones, computers, and tablets. It also identifies which activities are done more often than the average online adult.
Smartphones have continued to expand in their use as Americans’ primary connected devices, displacing home and work computers. However, some activities are done primarily with home computers, work computers, and game consoles. Most computer-focused activities are being done by somewhat older Americans, while immersive gaming is done by younger Americans using game consoles.
This TUPdate looks at the primary types of devices used for a wide range of activities: shopping, entertainment, work-related activities, productivity, social networking, cloud storage, communication, and many others. These have been split by age group.
Who’s using the oldest computers? Does the user’s age play a factor in the age of the computer? 51.5 million, or 24% of all online American adults, are using the oldest computers. This MetaFAQs profiles those using the oldest computers by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household composition; life stage (age, employment status, presence of children); and employment status. Report [TUP_doc_2022_0802_old] in TUP Lenses: PCs, Devices, User Profile.