Market penetration is one of the core overall measures affecting all manner of technology companies: hardware, software, services, and support. The key device types measured in this analysis are the active use of a home computer, an employer-provided “work” computer, or any other computer, such as one supplied by a university or in a library, cybercafé, or owned by a friend or neighbor. The primary measure reported in this TUPdate is the percentage of online adults in the US, Germany, the UK, Japan, or China actively using any of these computers.
Approach: This TUPdate is based on the surveys of 82,101 respondents in the US, Germany, the UK, Japan, and China from 2019 through 2024. In the TUP/Technology User Profile questionnaire, we asked respondents to identify the active installed base of connected devices they use – smartphones, feature phones, computers, tablets, and game consoles. In addition, we had them specify the source of funds for the computers they use – home, work (employer-provided), or other (public, school, library, cybercafe, friend, etc.)
The shock undermining monoculture or ecosystem dominance
The recent cybersecurity event involving Microsoft and Crowdstrike garnered much attention. It also renewed concern among consumers who may worry their Windows devices will be next to fail.
This TUPdate double-clicks on the devices people use in addition to a single computer, smartphone, or tablet. It splits out the share of online adults around the world (in the US, Germany, UK, Japan, and China) who use a computer, Windows 11 PC, Windows 10 or earlier PC, or Apple computer by the percentage of those who use other devices such as iPhones or Android tablets. It splits out the share of smartphone, iPhone, and Android smartphone users who use computers with Windows 11, 10, or earlier versions, Apple computers, iPads, or Android tablets. It also reports the multi-year shift in how many devices people use regularly. Report [TUP_doc_2024_0723_mono] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Technology Ecosystems
Gen Z adults and millennials continue expanding smartphone usage
Smartphone usage continues to rise, as evidenced by the hours they are regularly used. Later generations are the most intensive smartphone users, increasingly incorporating the devices into their daily lives. While Gen X has been expanding its use, this later generation still trails millennials and Gen Z adults across all countries surveyed.
This MetaFAQs reports on the average (mean) hours per week adults use smartphones, split by age generation and country. Report [TUP_doc_2024_0326_hout] in TUP Lenses: Devices; Mobile Phones; User Profile
Younger, not youngest, adults continue with most device hours
Before the pandemic, adults worldwide started spending less time with connected devices. Americans, Germans, Britons, and Japanese have continued that downward trend. In particular, younger adults (aged 18 to 24) have lowered their usage the most, dropping by 16% in the UK and 15% in Japan. Older adults (aged 50 and up) have also reduced usage, leaving only the adults aged 25 to 49 showing a few growth spots and otherwise cutting back.
This MetaFAQs reports the average (mean) weekly hours adults use their connected devices – smartphones, computers, and tablets – split by country and age group. Report [TUP_doc_2024_0319_yhrt] in TUP Lenses: Devices; User Profile
Remote workers continue paying own phone bills
Smartphones have become a workhorse for many workers, facilitating their ability to work remotely. However, the share of employers who help pay the phone bills is nominal. In 2020, employers paid for a higher share of workers, and that share has declined since then.
This MetaFAQs reports on the percentage of workers who have their phone service charges paid for or reimbursed by their employers, split by country. Report [TUP_doc_2024_0316_empt] in TUP Lenses: Mobile Phones; Work/Life Balance
Growing use of refurbished tech varies by country and age generation
The active use of used or refurbished technology is a growing practice among most countries surveyed. However, there are generational trends that differ from one country to another. In the US, later generations (Gen Z) have higher rates of using used or refurbished home computers or smartphones. In contrast, in the UK and Japan, different age generations have higher usage rates of used or refurbished home computers or smartphones.
This MetaFAQs reports on the percentage of smartphone users who use a used or refurbished smartphone, the percentage of home computer users who use a used or refurbished computer, and details the trend from 2019 to 2023 by country and age generation. Report [TUP_doc_2024_0312_reft] in TUP Lenses: Devices; PCs; Mobile Phones; User Profile; Game Consoles, Gaming PCs, and Game-Playing
A smartphone and home computer persist as top device combo
Home computers have been challenged recently as many adults have been shifting their activities to smartphones. However, combining a home computer and a smartphone without a tablet is the most widely used combination of connected devices. This combination has reached a larger share of online adults in the US, Germany, and China than in 2018. Older adults have played a large part in sustaining home computer penetration even while more in this group are using smartphones.
This MetaFAQs reports on the percentage of adults using a smartphone, home computer, and not a tablet split by country and age group. Results are based on surveys with 66,955 respondents. Report [TUP_doc_2024_0306_comt] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets
Americans continue trend with more smartphone than computer hours
There is a certain stability among Americans, at least when it comes to the many hours they use connected devices. Since 2019, Americans used a collection of connected devices – computers, smartphones, and tablets – for more than 10 billion weekly hours. This number has remained largely steady in total, although it has shifted between the types of devices Americans use. Computers have continued to decline in use as Americans increasingly turn to smartphones.
This MetaFAQs reports on the millions of weekly hours Americans use smartphones, computers, and tablets, as well as the mean hours they use these devices. Report [TUP_doc_2024_0304_hout] in TUP Lenses: Devices, Mobile Phones, PCs, Tablets
Used and refurbished smartphones are increasing in share, especially among the young
Used or refurbished smartphones are a small but growing trend across all countries surveyed. Younger adults are using them at a higher rate. In the UK, rates have also risen among smartphone users aged 50 and up. Overall rates are highest in the UK and Germany.
This MetaFAQs reports on the percentage of smartphone users actively using a used or refurbished smartphone, split by country and age group. Report [TUP_doc_2024_0302_yret] in TUP Lenses: Devices; Mobile Phones; User Profile
Family size continues to influence connected device usage levels
Blame the soccer moms, the helicopter parents, or the kids. Or just accept that technology is a bigger part of the lives of those in larger households–either for fun, shopping, of getting things done. Adults in larger households use their connected devices for more hours than those with only one or two persons. This pattern has been true since 2018 and across nearly all countries surveyed from 2018 through 2023.
This MetaFAQs reports the average (mean) number of weekly hours adults use their connected devices – smartphones, computers, or tablets – by country and household size.. Report [TUP_doc_2024_0301_bust] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Households