With the pandemic, many more employees are working from home. This TUP Highlights Report profiles employees by how often they work from home and their expectations of the near future. It profiles them demographically, by their type of employer, their connected devices, and their work-related activities.
Highlights: Technology Ecosystems
While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.
Highlights: PCs
PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.
Tablets – Highlights
Tablets continue to seek a solid home, major use cases, and most vital segments. Currently, the largest groups of users are passive, older, or entrenched in the Apple or Google ecosystem. While Apple continues to lead and increase its share, other makers like Samsung are seeing withering penetration. Incidental and passive activities from web browsing, shopping, movie-watching, and checking email haven’t been unique enough on tablets to entice users away from their smartphones or computers.
This TUP Highlights report includes the following sections: the profile of tablet users, trends in tablets, top tablet brands, top tablet activities, unique tablet activities, and trends in technology ecosystems.
Highlights: Activities
What we do paints a richer picture than what we carry or own. All computers are not used the same and nor are smartphones or tablets. Each user has their preference about how they spend their time. Also, each user expresses their choices about which connected devices they turn to for each type of activity. While some see their tablets as passive movie screens, others rely on them as communication hubs. Some users prefer to shop on a computer, while others rely more on their smartphones.
This TUP Highlights report includes the following sections: main activities across all tech devices, major activities for each device type, activities unique to which device type, cross-device activities, the profile of activity type users, major activities for a market segment, home entertainment activities, the profile by key activities, and listening activities.
Communication TUP Lens Highlights
During the pandemic, employees suddenly working from home accelerated their use of videoconferencing, home computers, and other connected devices. Similarly, those not employed outside the home sought ways to stay connected with others or help their students continue their education. Communication activities ranging from videoconferencing to video calls, email, group chats, and text messaging are at the heart of these connections. Market adoption has not been assured nor evenly distributed, as only some segments adopted behaviors they continued. Meanwhile, other segments dallied with new communication methods and then returned to their old ways.
This TUP Highlights report includes the following sections: communication activities by device type, communication activities among those working from home, devices used for work-related communication, and top communication activities.
Highlights: Mobile Phones
This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, their regular activities, usage profile, key competitors, and purchase plans.
Platforms for employees using professional creative software for work purposes
Employees have a wide range of devices they regularly use for many work-related activities. Professional creative software is often the most demanding. However, the response to the pandemic has led to many employees working from home and using different devices than they typically use.
This MetaFAQs reports on the number of US, Germany, UK, and Japanese employees who regularly use professional creative software. It details how many use it on their primary computer, home computer, work computer, smartphone, or tablet.
Profile of Americans expecting to be working from home in one year
The COVID pandemic continues to change many lives, including those working from home as never before. As employers are adapting to shifting conditions, some have brought employees back to the workplace while others are still adapting. This MetaFAQs reports on the expectations by employees about whether or not they expect to be working from home in one year. The brief report is based on 2,681 employed Americans who are currently working from home at least occasionally, profiling them by their age and gender, employment status, educational attainment, and other characteristics.
Devices used for work email
Work-related email continues to be part of most employees’ lives, on top of their other communication tools such as Zoom, Slack, or Teams. This MetaFAQs reports on the number of employees regularly using their connected devices for work email, detailing each device type used – smartphone, home PC, work PC, or tablet – by the size of their employer: <20 employees, 20-499 employees, or 500+ employees.