Employment status – Page 4 – MetaFacts TUP Client Portal

November 2, 2022March 30, 2023

Any home tower desktop computer usage & plans by socioeconomic groups

Home tower desktop computers have declined in active usage during the pandemic. Most remaining current users are older Americans or not employed outside the household. That may change soon. Purchase plans show strong interest growth among users with the lowest active usage rates.

This TUPdate looks at the profile of American adults who currently use and plan to purchase a home tower desktop computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 1, 2022November 13, 2023

Any home desktop computer usage & plans by socioeconomic groups

The active use of home desktop computers has declined during the pandemic. The largest group of users are older Americans or not employed outside the household. That may change soon. Purchase plans show strong interest growth among younger adults – those with the lowest active usage rates.

This TUPdate looks at the profile of American adults who currently use and plan to purchase a home desktop computer along several lines: traditionally advantaged and disadvantaged socioeconomic groups, life stage, employment status, and age.

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October 31, 2022March 30, 2023

Home printer usage & plans by socioeconomic groups

Broad user shifts may be ahead for home printers. Usage rates have been dropping since 2018 across most market groups, especially among younger Americans. The strongest interest in purchasing a home printer is among a different set of Americans than are currently using them. Purchase plans point to a younger user profile, especially those employed and with children.

This TUPdate profiles active adult users of home printers by age, gender, life stage, and employment status. The sociodemographic analysis includes traditionally advantaged and disadvantage groups. It also reports on those who are planning to buy a home printer.

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October 30, 2022March 30, 2023

Any home tablet usage & plans by socioeconomic groups

Sweeping user shifts may be ahead for home tablets. Usage rates have been dropping since 2018 across most market groups. The strongest interest in purchasing a home tablet is among a very different set of Americans than are currently using them. Purchase plans point to a younger user profile, especially those employed and with children.

This MetaFAQs profiles active adult users of home tablets by age, gender, life stage, and employment status. The sociodemographic analysis includes traditionally advantaged and disadvantage groups. It also reports on those who are planning to buy a home tablet.

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October 29, 2022November 13, 2023

Home Apple computer usage by socioeconomic groups

Apple home computers grew in usage during the pandemic only to shrink below pre-pandemic levels. The shape and composition of the active Apple home computer user base shifted away from historically advantaged and younger Americans.

This TUPdate looks at the profile of American adults who currently use a personally owned home Apple computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 28, 2022February 15, 2023

Windows PC usage & plans by socioeconomic groups

Windows PCs have declined in use during the pandemic, especially among traditionally disadvantaged groups of Americans. No traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. Older employed Americans have sustained their Windows PC use while rates among Gen Z adults have plummeted.

This TUPdate looks at the profile of American adults who currently use a Windows PC along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 27, 2022November 13, 2023

Home Windows PC usage by socioeconomic groups

Fewer Americans actively use a home Windows PC than in 2018 before the pandemic. With each passing year, Americans in nearly every sociodemographic group have reduced their active use of a Windows PC home computer. Seniors and traditionally advantaged Americans stand out for having the highest penetration rates.

This TUPdate looks at the profile of American adults who currently use a personally owned home Windows PC along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 26, 2022February 15, 2023

Basic feature phone usage by socioeconomic groups

While smartphones get most of the market attention, during the last five years with the pandemic, a surging group of Americans returned to using feature phones. The resurgence took place among both upper and lower socioeconomic groups. While younger Gen Z are often typecast as using only the newest technologies, such as smartphones, economic realities have contributed to the temporary growth in feature phone usage.

This TUPdate looks at the profile of American adults who currently use a feature phone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 25, 2022November 13, 2023

Home notebook/laptop computer usage & plans by socioeconomic groups

Home notebooks became a darling of the pandemic as many Americans began working at home. After a surge, market penetration rates have dropped to pre-pandemic levels or below.

Historically disadvantaged groups have had the furthest retreat from regular home notebook use.

Looking ahead, the strongest purchase intentions are among older Adults – Millennials and Gen X. Fewer Gen Z adults are embracing computers, whether fixed or mobile, and Boomers are sticking with the ones they already have.

This TUPdate looks at the profile of American adults who currently use or intend to use a personally owned home notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 24, 2022February 15, 2023

Android smartphone usage & plans by socioeconomic groups

Android smartphones continue to predominate as products for lower and moderate socioeconomic groups, both active users as well as those aspiring to have newer Androids. Several traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. As overall Android smartphone penetration has dropped among Americans during the pandemic, adoption faltered the furthest among disadvantaged groups. However, two upper socioeconomic groups have higher penetration rates than five years earlier.

This TUPdate looks at the profile of American adults who currently use or intend to use an Android smartphone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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