Employment status – Page 7 – MetaFacts TUP Client Portal

April 10, 2022February 26, 2024

Profile of Americans using Facebook

Facebook is the legacy service of the Meta family. With a nearly two-thirds penetration rate, Facebook mirrors the American online population in many respects except two. Middle-aged and older female homemakers have the highest penetration rates. This MetaFAQs report briefly profiles American Facebook users by two vital demographic factors distinctive from the average American online adult: age group and age within gender, and employment status.

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March 4, 2022February 26, 2024

Profile of Americans using ad blocking apps

Stop (or limit) the ads! So say nearly a third of Americans consistently since 2019. While advertising drives much of the Internet, a substantial number of online adults use ad-blocking apps on their computers, smartphones, or tablets. This MetaFAQs reports on the levels since 2019, on which platforms ad-blocking apps are being used and which market segments use the apps more or less than others. The segments span the vulnerable to the advantaged, and details differences by racial/ethnic groups, employment status, the mix of technology ecosystems in use, and other characteristics.

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February 27, 2022November 2, 2022

Profile of Americans using Samsung computers

Samsung is a leading manufacturer of various products, from smartphones and computer displays to kitchen appliances. Its personal computers have not earned widespread market acceptance among American adults, with its share of the active installed base at five percent. Male Americans aged 35 to 44 are one of Samsung’s most vital demographic groups.

This MetaFAQs profiles current American Samsung computer users by age group, age within gender, employment status, life stage, and mix of technology ecosystems.

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February 24, 2022November 2, 2022

Profile of Americans using Windows PCs

Most online Americans use a Windows PC, although currently reaching 59% is not the same as being at everyone’s fingertips. Slightly older American adults are using Windows PCs, with market penetration somewhat higher among men than women.

This MetaFAQs details two characteristics that separate Windows PC users from the general online adult public – age within gender and the number of home PCs in active use. It also details the declining usage of Windows PCs between 2018 and 2021 by employment status and age group segments, contrasting it with the progress of Apple computers and Chromebooks.

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February 17, 2022November 2, 2022

Profile of Americans using HP computers

21% of all online American adults regularly use an HP computer. Although not dominating the market, HP computer customers still make a significant dent in the industry. The average age of American HP computer users skews toward older men.

This MetaFAQs reports on the percentage of online Americans who regularly use an HP PC by age group, age and gender, employment status, life stage, and technology ecosystem.

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February 15, 2022October 12, 2022

Profile of active American iPad users

Apple’s iPads hold the title as the tablets used more than any other. This MetaFAQs reports on the percentage of Americans who regularly use an iPad, their unique demographic characteristics, their Apple/Windows/Google combination, and even how they use iPads differently than other tablets are used.

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January 27, 2022October 12, 2022

Using tablets to play games

Although the pandemic increased tech use in many areas, tablet gameplay was not one of them. 2020 saw a steep drop in tablet gaming, with a slow resurgence in 2021—a stronger rebound among some groups more than others. This MetaFAQs profiles all online adults who use tablets to play games. This analysis considers online tablet game players by life stage with a look at tablet users in the United States and globally. Report [TUP_doc_2022_0127_tabl] in TUP Lenses: Tablets; Activities; User Profile; Game Consoles, Gaming PCs, and Game-Playing.

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December 20, 2021October 20, 2023

Highlights: Devices

There has been a sea change in which connected devices people use as well as how they use them. This TUP Highlights report details the trends in device ownership, the shifts between technology ecosystems, and market penetration levels. It spells out the major activities for each type of device, and how usage has changed. Furthermore, it details how many employees use personal devices for remote work.

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December 8, 2021October 10, 2022

Technology profile of upper-income (>$150k) white male Americans

During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. White male upper-income Americans already had higher-than-average technology device penetration. However, they have also been the first to reduce usage between 2020 and 2021. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work-from-home status, hourly device usage, number of devices, and market size.

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December 5, 2021October 10, 2022

Connected devices by life stage and country

Young parents use more tech devices than nearly any other group. Online adults use many connected devices, especially using more than one PC. Their active collection often includes a smartphone and sometimes also a tablet. This MetaFAQs reports on the average number of connected devices in active use by online adults in the US, Germany, UK, and Japan by life stage – employment status, age group, and presence of children.

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