The major PC makers have attracted very different sets of customers, with some brands being used primarily by younger people and others more like someone’s father’s brand. This MetaFAQs report profiles the users of home PCs by brand and age group, showing the percentage of users in the US as well as collectively across the US, UK, Germany, and Japan.
Profile of Apple’s active base
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Demographics profile of smartphone users [MetaFAQs]
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
Work PC and tablet use among female American employees varies by employment role [MetaFAQs]
Do most female American employees use employer-provided PCs? Which employment roles have higher use than others? This MetaFAQs reports on the percentage of American female employees that regularly use an employer-provided PC or tablet, split by work desktops and work notebooks/laptops.
Alone Americans – overlooked technology users? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, June 21, 2019 Sometimes the slow-moving trends are the ones that get missed. Coupled with preconceived notions, these have the makings of blind spots. For many tech companies, single-person American households may be an overlooked market segment. Based on research by the U.S. Census and our TUP/Technology User Profile service,…
Working women worldwide have broad technology usage [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, March 8, 2019 Women in nearly every employment role are using a broad mix of technology devices, from PCs to Smartphones, Printers, and Tablets. The strongest users of connected devices are among women employed in marketing, information technology, and finance or accounting roles. This is based on the results of…