Out with the old, and in with the new? 6.1 million Americans (3% of all online American adults) recently upgraded to a new phone – a new feature phone and not a smartphone. This MetaFAQ profiles Americans who recently acquired a feature phone by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); technology ecosystem involvement or entrenchment; game-playing on connected devices; use of competitive game consoles; and use of a VR headset. Report [TUP_doc_2022_0807_new_] in TUP Lenses: Mobile Phones; Technology Ecosystems; Devices; User Profile.
Highlights: PCs
PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.
Highlights: Mobile Phones
This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, their regular activities, usage profile, key competitors, and purchase plans.
Highlights: Devices
There has been a sea change in which connected devices people use as well as how they use them. This TUP Highlights report details the trends in device ownership, the shifts between technology ecosystems, and market penetration levels. It spells out the major activities for each type of device, and how usage has changed. Furthermore, it details how many employees use personal devices for remote work.
Technology wealth of American generations
Which American generation has the largest collection of connected devices? How much does each generation have of the active installed base? This TUP analysis reports on the total number of connected devices – mobile phones, PCs, tablets, and game consoles – by generational cohort – GenZ, Younger/Older Millennials, Younger/Older GenX, Younger/Older Boomers, and before.
Smartphones are primary for Americans under 50 while PCs lead among the 50+
Most Americans regularly use more than one connected device – smartphones, feature phones, PCs, tablets, and game consoles. This MetaFAQs reports on the online adult’s primary device – the one they use more often than other devices – comparing adults by their age group.
Smartphones ace out PCs among younger adults around the world
The majority of online adults are using more than one connected device – a mobile phone, PC, tablet, or game console. The device they use the most – their primary device – varies across age groups. More adults under age 35 primarily use a smartphone while those 35 and over rely on a computer. This MetaFAQs details the primary device of online adults by four age groups.
Mobile Phones TUP Lens
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
For most, PCs are first for connecting
Worldwide, smartphones have grown to be the primary device used the most by nearly half of online adults. Among American adults, PC usage continues to lead, although the gap has narrowed.
Smartphones still coexist with feature phones [MetaFAQs]
The growing market penetration of smartphones has been sustained and strong, and yet has not fully replaced the use of basic feature phones. This MetaFAQs reports on the penetration of both smartphones and basic feature phones among online adults in the US, Germany, UK, Japan, and among China’s most highly educated adults.