MetaFacts TUP/Technology User Profile analysis results for subscribers
Generative AI
Microsoft announced an upcoming service for its Microsoft 365 service that integrates the user’s data using generative AI. Called Microsoft CoPilot, the service will first be offered to enterprises. This TUPdate measures the potential market of those most likely to adopt and benefit from the service.
Employees have a wide range of devices they regularly use for many work-related activities. Professional creative software is often the most demanding. However, the response to the pandemic has led to many employees working from home and using different devices than they typically use.
This MetaFAQs reports on the number of US, Germany, UK, and Japanese employees who regularly use professional creative software. It details how many use it on their primary computer, home computer, work computer, smartphone, or tablet.
Much marketing surrounding tablets has focused on the creative capabilities of these devices. This MetaFAQs considers: Are many tablets being used for creativity-supporting activities? Is there a standout creative activity used most often with tablets? This MetaFAQs details the percentage of adults in 2020 using tablets for a range of creative activities (personal creativity, video creation, graphics/presentations, and creative software use) in the US, UK, Germany, and Japan.
Creativity eludes definition, yet we know and admire it when we see or feel it. Well beyond simple clicks, creative activities greatly add to the collective oeuvre while also giving voice to expression.
It might well be argued that creativity is shown in the clever use of hashtags, emojis, or Snapchat video filters. I’m choosing to identify creativity broadly and practically – how the most-creative, most-involved tech activities get done. Activities such as creating presentations and videos require forethought and a blending of skills. Some activities such as taking photographs are now so widely commonplace that the activity spans the professional photographer to the budding amateur. So, for this analysis, I’m considering this a moderately-creative activity.