PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.
Profile of Americans who bought a home PC during the pandemic
The pandemic brought with it a lot of changes to how Americans live and work. Many had to adjust to working from home for the first time, and this often meant a new need for tech—especially home PCs. 56.4 million Americans—26% of all online American adults—bought a home PC during the pandemic. This MetaFAQs profiles those who bought a home PC during the pandemic by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; presence of children; household size; life stage (age, employment status, presence of children); number of home PCs; work from home status (current, expected, and before the pandemic); and
brand of home PC. Report [TUP_doc_2022_0506_pand] in TUP Lenses: Work/Life Balance, PCs.
Used and refurbished home PCs among disadvantaged and advantaged Americans
Are used/refurbished home PCs only for disadvantaged people? This MetaFAQs report details the percentage of online Americans using a used/refurbished home PC by socioeconomically advantaged/disadvantaged groups, each composed of household income, employment status, employment type, educational attainment, age group, ethnicity, household size, and other demographic characteristics.
Profile of Americans using Samsung computers
Samsung is a leading manufacturer of various products, from smartphones and computer displays to kitchen appliances. Its personal computers have not earned widespread market acceptance among American adults, with its share of the active installed base at five percent. Male Americans aged 35 to 44 are one of Samsung’s most vital demographic groups.
This MetaFAQs profiles current American Samsung computer users by age group, age within gender, employment status, life stage, and mix of technology ecosystems.
Profile of Americans using Windows PCs
Most online Americans use a Windows PC, although currently reaching 59% is not the same as being at everyone’s fingertips. Slightly older American adults are using Windows PCs, with market penetration somewhat higher among men than women.
This MetaFAQs details two characteristics that separate Windows PC users from the general online adult public – age within gender and the number of home PCs in active use. It also details the declining usage of Windows PCs between 2018 and 2021 by employment status and age group segments, contrasting it with the progress of Apple computers and Chromebooks.
Profile of Americans using HP computers
21% of all online American adults regularly use an HP computer. Although not dominating the market, HP computer customers still make a significant dent in the industry. The average age of American HP computer users skews toward older men.
This MetaFAQs reports on the percentage of online Americans who regularly use an HP PC by age group, age and gender, employment status, life stage, and technology ecosystem.
Profile of Americans using Apple computers
One in five (22%) online Americans regularly use an Apple computer. They skew younger than the average online American. This MetaFAQs profiles users of Apple computers by several critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, life stage, number of home PCs, and technology ecosystems.
Profile of Americans using Dell PCs
Dell PCs are so widely distributed that their users nearly mirror the population of online American adults. Dell PC users constitute just short of a quarter of all online American adults and cover a wide range of demographics.
This MetaFAQs reports on Americans who regularly use a Dell PC in 2021 by age and gender, life stage, number of home PCs, and technology ecosystem.
Technology Use Among American Seniors 75+
American online seniors aged 75 and older are more active and numerous than may be expected, accounting for ten million Americans. This TUPdate reports on the mixture of connected devices in active use – home PCs, smartphones, tablets, and feature phones, and how many of these they actively use. It also shows which activities these busy seniors do with their devices and how many regularly conduct the given activity. Furthermore, this TUPdate describes which consumer electronics are being used for entertainment purposes and the share of this segment that use wearables or smart homes.
Technology profile of alone American seniors
Online Americans aged 65 and older and who live alone are one of many socioeconomically disadvantaged groups. During the pandemic, many have been adversely affected by not having robust technology such as can be used for communication or delivery of food or medicine. This TUP analysis reports on this group and which active connected devices they use, how many they regularly use, how intensively they use them, and their work from home status.