Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
Virtual reality headset use among socioeconomic groups
VR headsets have received recent attention again after more than a decade of on-again/off-again experimentation with limited market acceptance. While the overall penetration rate of actively-used VR headsets has reached 5% for the first time in 2021, usage rates vary considerably across socioeconomic groups. Having the means to acquire all that’s needed to fully enjoy VR headsets isn’t the only factor affecting adoption as even some upper-income groups are only nominally further ahead than other less advantaged groups. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.
Demographics of those working from home [TUPdate]
Workers working from home are younger than average, more often married or coupled than single, and more likely to be a college graduate. This TUPdate reports on the age, marital status, and educational attainment of employees regularly working from home, as well as their household demographics: household size, income, presence of children, and ownership or rental of dwelling.
Tablets dissolving into a split market [TUPdate]
Tablet use has been on the decline. American online adult tablet use has dropped from 60% in 2016 to 36% in 2020. But to what extent is this the case depending on country and types of device users? This TUPdate reports on online adults who actively use a tablet by country (US, Germany, and UK), year (2016-2020), age, hourly usage, household size, and top tablet activities. It also considers iPad use in comparison to overall tablet use and non-Apple tablet use, as well as the association between iPhone/Android smartphones and iPad/non-Apple tablet use.
PC gaming by household size [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 6, 2020
Is playing immersive or other games on a PC more likely in a smaller or larger household? How widespread is PC game-playing in the US, Germany, UK, and Japan by household size?
Mobile phone game playing by household size [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 29, 2020
Is playing immersive or other games on a smartphone or feature phone more likely in a smaller or larger household? How widespread is mobile phone game-playing in the US, Germany, UK, and Japan by household size?
Tablet game playing by household size [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 24, 2020 Are tablets being used to play games? After all, many tablets are being used for passive activities, where the user is leaning back in a chair (or sprawled on a sofa) instead of sitting at a desk. Is the share or tablet gamers higher or lower among…
Hey kids, keep it down! [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 15, 2020 Are households with more occupants more likely to have their connected devices sharing sounds, or are they less likely? Do large households have a higher or lower prevalence of listening activities, using their smartphones, PCs, or tablets for phone or video calls, watching TV or videos, or…
Apple iPad use by household size and country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 14, 2020 The penetration of Apple iPads has shifted over the last five years, with larger households behaving differently than smaller ones. This MetaFAQs reports on the active market penetration of Apple iPads by household size in the US, UK, and Germany. About MetaFAQs MetaFAQs are answers to frequently…
Tablet use by household size [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 7, 2020 How many people are actively using tablets? Is there a difference by household size? This MetaFAQs reports on the active installed base of tablets in the US, UK, and Germany from 2016 through 2020. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The…