Apple leads competitors in brand footprint dominance

Apple has continued its dominance of the brand footprint, with half of most online adults using at least one of their iPhones, Macs, or iPads. Market penetration for computer makers is shrinking.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who are using any smartphone, computer, tablet, or game console from Apple, Samsung, HP, Dell, Sony, Microsoft, Nintendo, Lenovo, Google, Acer, Asus, or LG.

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Foldable smartphone early adopters

Foldables – smartphones with screens that can be folded – have received substantial media attention while actual sales have been limited. MetaFacts tested the actual acceptance of foldable smartphones among the general online public. (Note: This survey is of the general online public, not only of early adopters, technology enthusiasts, or influencers.) MetaFacts added one question to the annual TUP/Technology User Profile questionnaire and we found 121 respondents that report using a foldable smartphone out of 13,641 online adult respondents across the US, UK, Germany, Japan, and China. The highest share of usage was for Huawei foldable in China.
This sample size is too tiny to profile or size foldables users definitively. Treat the following as directional about the earliest foldables adopters. We can use these research results as confirmation that actual current foldables usage is minimal.

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Tablets – Highlights

Tablets continue to seek a solid home, major use cases, and most vital segments. Currently, the largest groups of users are passive, older, or entrenched in the Apple or Google ecosystem. While Apple continues to lead and increase its share, other makers like Samsung are seeing withering penetration. Incidental and passive activities from web browsing, shopping, movie-watching, and checking email haven’t been unique enough on tablets to entice users away from their smartphones or computers.
This TUP Highlights report includes the following sections: the profile of tablet users, trends in tablets, top tablet brands, top tablet activities, unique tablet activities, and trends in technology ecosystems.

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Smartphone brand share by country [MetaFAQs]

The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.

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Dominant tech device brands [MetaFAQs]

Apple dominates most users around the world and especially in the US. However, its expansion has flattened while computer leaders Dell and HP have had their market penetration contract. Number two Samsung, having experienced modest gains in the first year of the pandemic, has since declined in part due to withering user demand, supply chain issues, and competitive pressures.
This TUPdate reports on the percentage of online Americans who are using at least one of a market leader’s products: Apple, Samsung, Dell, HP, Sony, Lenovo, Acer, ASUS, and Huawei.

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Samsung laptop progress [TUPdate]

While Samsung may be well known for its smartphones, Android tablets, and even refrigerators, its other devices–like PCs–have not achieved such notoriety. However, they are making strides to keep up with the competition—namely Apple.
This TUPdate reports on penetration rates between Samsung and Apple across countries, within their respective user bases, among their smartphone users, by age group, and technology ecosystem. This report measures online adults in the US, Germany, the UK, Japan, and China from TUP/Technology User Profile 2020, which is TUP’s 38th annual. It also includes data from TUP 2018 and 2019.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.