MetaFacts TUP/Technology User Profile analysis results for subscribers
Windows, Apple, and Google (Android, Chromebook) are each stronger or weaker by form factor and country. This MetaFAQs reports on the share of each OS ecosystem by country and within the US, by age group.
The market penetration of Windows OS, Apple OS, and Google OS devices varies considerably by country. This MetaFAQs reports on each OS ecosystem’s active market penetration and splits out American users by age group.
The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.
Apple dominates most users around the world and especially in the US. However, its expansion has flattened while computer leaders Dell and HP have had their market penetration contract. Number two Samsung, having experienced modest gains in the first year of the pandemic, has since declined in part due to withering user demand, supply chain issues, and competitive pressures.
This TUPdate reports on the percentage of online Americans who are using at least one of a market leader’s products: Apple, Samsung, Dell, HP, Sony, Lenovo, Acer, ASUS, and Huawei.
How loyal are customers to their operating systems?
This TUPdate reports on market penetration status of broad technology ecosystems—that is, how loyal (or not) customers are when it comes to their operating system. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.
Does cultural identity impact device use? In TUP 2020 and many earlier waves, we asked American respondents which racial or ethnic group they identify with – White/Caucasian, Black or African American, Asian, and others. We also asked respondents if they were Spanish, Hispanic, or Latino. We combined the responses into five overall categories: White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and Other/non-Hispanic. This TUPdate reports on key device usage (smartphone, PC, tablet, or basic cell phone) by racial/ethnic/Hispanic group alongside education status, income group and household income. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Dan Ness, Principal Analyst, MetaFacts, December 18, 2020 How many adults regularly use Instagram? Is there an age skew? How does any age skew vary by country? This MetaFAQs reports on the active use of Instagram by age group and country. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The research…