Millennials – Page 4 – MetaFacts TUP Client Portal

February 1, 2024February 2, 2024

Gen Z print with a little help from their friends

There are times when Gen Z Americans need to get something printed. They will find a way, even if they are economically challenged or so digital-first that having a printer is not top of mind. As compared to earlier generations, a much higher share of this generation relies on others for their printing. Many are the recipient of a home printer as a gift. When other Gen Z Americans print, they often rely on printers they or their employers do not own.

This MetaFAQ reports on the percentage of Americans who have a home printer that was received as a gift by generational group, and also the percentage who regularly use a public or other printer as their primary printer. Report [TUP_doc_2024_0201_pprt] in TUP Lenses: Printers; User Profile

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

January 31, 2024February 29, 2024

Home printer age by generation

Earlier generations are using older printers than later generations. This is not completely due to the more recent household formation of Gen Z and millennial Americans, and instead is reflecting the inertia of earlier generations in home printer purchases and repurchases.

This MetaFAQs reports on the age of home printers being used by American adults, split by detailed generational age groups, including Gen Z adults, younger and older millennials, Gen X, and Boomer Americans, as well as the Silent+Greatest generations. Report [TUP_doc_2024_0131_prag] in TUP Lenses: Printers; User Profile

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January 30, 2024September 25, 2024

Game console usage sags among each generation; not game over among Gen Z

Game consoles have been a fixture among a sizable portion of adults for decades, although each earlier generation continues to lose interest. Since 2018, fewer adults in later generations have actively used a game console with each passing year.

This MetaFAQs reports on the multi-year change in the percentage of online adults in the US, Germany, the UK, Japan, and China who actively use a game console, split by age generation. Report [TUP_doc_2024_0130_cont] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing; Home Entertainment

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January 28, 2024February 29, 2024

Glimmers of growth and replacement for US home printers

Hopes of growth for the American home printer market are resting in the inertia of the majority who are in a holding pattern. Just over half of American home printer users have a printer and are not planning to buy another in the next year. However, those in the market to buy a printer for the first time or replace an existing printer make up close to 10% of online Americans surveyed. This shows a slow but steady progression of printer use and purchase plans, despite the many who are holding onto their existing printers.

This MetaFAQs reports on the percentage of online adults actively using a home printer or who plan to purchase a home printer in the next 12 months. Growth and replacement plans are split by the active installed base of HP, Brother, Epson, and Canon home printer users. Report [TUP_doc_2024_0128_prre] in TUP Lenses: Printers; User Profile

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January 25, 2024March 19, 2024

Computer refresh rates keep on, buoyed by later generations

With the onset of the pandemic and related economic shifts, computer acquisition patterns did not spike substantially. After reaching a peak of new computer use in 2021, the share of Americans and Germans using a computer acquired in the prior 12 months has subsided.

This MetaFAQs reports the percentage of online adults using a computer acquired in the prior year, split by country and age generational group. Report [TUP_doc_2024_0125_newt] in TUP Lenses: Devices; PCs; User Profile

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January 25, 2024September 25, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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January 22, 2024September 25, 2024

Creative activities niche may underpin AI for some

Generative AI has received much attention, and much of the hyperbole around widespread adoption rests on the assumption that people will suddenly become creative. A more likely adoption scenario is that the users already actively creating content will be the first to incorporate any AI into their workflows.

This MetaFAQs reports on the percentage of online adults worldwide and in the US who regularly do any of a set of selected creative activities—creating graphics or presentations or using professional creative software—further split by whether the activities are for personal or work-related needs. This is split by device type, age, and generation and trended from 2020 to 2023. Report [TUP_doc_2024_0122_crea] in TUP Lenses: Activities, User Profile

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January 18, 2024February 6, 2024

HP has the highest printer share among nearly all generations

HP has maintained consistent brand dominance across many countries it serves, including the US, Germany, the UK, and among China’s upper-socioeconomic adults. HP’s share has wavered among Americans, having reached a peak just before the pandemic, and currently dropping to be slightly lower than it was in 2018. HP’s share has similarly dropped somewhat in Germany and the UK.

This MetaFAQ reports on the percentage of online adults using an HP printer as their primary printer, split by country and age generation group. Report [TUP_doc_2024_0118_hppt] in TUP Lenses: Printers; User Profile

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January 16, 2024May 20, 2024

Game consoles continue among the young at heart after an early pandemic surge

The active use of a game console is primarily the domain of younger adults. However, the entertainment devices are not limited to the youngest adults as market penetration remains nearly as high among 40-somethings as among the age 18 to 24 adult. Following the onset of the pandemic, game console penetration reached new highs among most age groups and countries, only to settle back towards historical levels.

This MetaFAQs reports on the percentage of online adults actively using a game console split by age group and country. Report [TUP_doc_2024_0216_yapt] in TUP Lenses: User Profile; Game Consoles, Gaming PCs, and Game-Playing

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January 15, 2024May 20, 2024

Smartphone replacement delays widespread across many countries and generations

Across the US, Germany, Japan, and China, a declining share of adults acquired smartphones in the prior year. Only in the UK have we seen a recent expansion of smartphone buyers. Gen Z adults are showing the widest variation, partly due to their rapidly shifting employment statuses and financial situations since the onset of the pandemic.

This MetaFAQs reports on the percentage of online adults who have acquired a smartphone in the prior 12 months split by country and age generation. Report [TUP_doc_2024_0115_spnt] in TUP Lenses: Mobile Phones; User Profile

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