Tag: Mobile phones

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Purchase plans for smartphones and tablets by OS, country, and age

Globally, more online adults plan to buy an iPhone than buy an Android smartphone. In purchase plans, iPads lead Android tablets even more substantially. The gap and direction vary by country and age of the respondent. This MetaFAQs reports purchase plans among online adults by device type, country, and age group.

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User activities reveal ecosystem strengths

While some may argue that a smartphone is a smartphone regardless of its ecosystem, users beg to differ, as shown by their actions. This MetaFAQs profiles activity usage differences between iPhones and Android smartphones, Windows PCs, Apple Macs, and Chromebooks, and iPads, Android, and Windows tablets.

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User profile by operating system ecosystem

Dan Ness, Principal Analyst, MetaFacts, October 13, 2021

Apple for youngest adults and Windows for the middle

  • Windows has the broadest overall market penetration of any OS family
    • Globally, Windows is strongest among adults who are employed, in larger households, working from home, and neither the oldest nor youngest
  • Apple OS devices have their strongest market penetration among younger adults, especially those employed and working from home
    • Apple’s global market penetration is supported in three ways: iPhones, Macs, and iPads
    • The global penetration of Google OS devices is primarily supported by Android smartphones.
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Technology ecosystem device penetration by country, age, and employment status

One measure of an ecosystem’s breadth is its market penetration. This MetaFAQs splits out the percentage of online adults using major OS families and form factors – such as Windows PCs and iPhones – by country and by age and employment status.

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Top activities across platforms [TUPdate]

There are certain activities that transcend form factors, such that they are popular with every type. This TUPdate identifies regular activities that are high on the list for smartphones, PCs, and tablets, those popular on two of the three, or unique to one type.

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Windows leads what Apple and Google divide [MetaFAQs]

Windows, Apple, and Google (Android, Chromebook) are each stronger or weaker by form factor and country. This MetaFAQs reports on the share of each OS ecosystem by country and within the US, by age group.

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Top smartphone activities [TUPdate]

What we do defines us more than what we are carrying. This MetaFAQs profiles smartphone users by their regular activities – those which are most popular worldwide and those unique to the country. It further splits out activities into four groups: younger and older adults that are employed versus those who are not employed outside the home.

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