Parents – Page 2 – MetaFacts TUP Client Portal

November 2, 2022March 30, 2023

Brief profile of American game console users

American adults actively using game consoles are not all young males, even while this group dominates. Many are employed full-time or part-time and raising families. Game consoles are just one device they use for fun.

This MetaFAQs profiles active adult users of game consoles by age, gender, life stage, and employment status. It also reports on the penetration of game consoles among users of other devices for play – VR headsets, gaming computers, and everyday computers, smartphones, and tablets.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

November 1, 2022November 13, 2023

Any home desktop computer usage & plans by socioeconomic groups

The active use of home desktop computers has declined during the pandemic. The largest group of users are older Americans or not employed outside the household. That may change soon. Purchase plans show strong interest growth among younger adults – those with the lowest active usage rates.

This TUPdate looks at the profile of American adults who currently use and plan to purchase a home desktop computer along several lines: traditionally advantaged and disadvantaged socioeconomic groups, life stage, employment status, and age.

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October 30, 2022March 30, 2023

Any home tablet usage & plans by socioeconomic groups

Sweeping user shifts may be ahead for home tablets. Usage rates have been dropping since 2018 across most market groups. The strongest interest in purchasing a home tablet is among a very different set of Americans than are currently using them. Purchase plans point to a younger user profile, especially those employed and with children.

This MetaFAQs profiles active adult users of home tablets by age, gender, life stage, and employment status. The sociodemographic analysis includes traditionally advantaged and disadvantage groups. It also reports on those who are planning to buy a home tablet.

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October 29, 2022November 13, 2023

Home Apple computer usage by socioeconomic groups

Apple home computers grew in usage during the pandemic only to shrink below pre-pandemic levels. The shape and composition of the active Apple home computer user base shifted away from historically advantaged and younger Americans.

This TUPdate looks at the profile of American adults who currently use a personally owned home Apple computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 25, 2022November 13, 2023

Home notebook/laptop computer usage & plans by socioeconomic groups

Home notebooks became a darling of the pandemic as many Americans began working at home. After a surge, market penetration rates have dropped to pre-pandemic levels or below.

Historically disadvantaged groups have had the furthest retreat from regular home notebook use.

Looking ahead, the strongest purchase intentions are among older Adults – Millennials and Gen X. Fewer Gen Z adults are embracing computers, whether fixed or mobile, and Boomers are sticking with the ones they already have.

This TUPdate looks at the profile of American adults who currently use or intend to use a personally owned home notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 23, 2022November 13, 2023

iPhone usage & plans by socioeconomic groups

The Apple iPhone continues to be a product for upper socioeconomic groups, both active users as well as those aspiring to have newer iPhones. Traditionally advantaged groups have higher iPhone market penetration rates than those historically disadvantaged. During the pandemic, iPhone adoption faltered among disadvantaged groups, with 2022 showing a return to broadening penetration.

This TUPdate looks at the profile of American adults who currently use or intend to use an iPhone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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August 11, 2022February 26, 2024

Profile of Americans who recently acquired a smartphone

In tech circles, it seems you’d be hard-pressed to find someone who doesn’t have a smartphone. But which Americans are getting the newest phones depends on various factors. 18% of all online American adults recently acquired a smartphone. This MetaFAQs profiles those with new phones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; household composition; life stage (age, employment status, presence of children); and technology ecosystem entrenchment. Report [TUP_doc_2022_0811_new_] in TUP Lenses: Mobile Phones, Devices, User Profile.

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June 9, 2022February 26, 2024

Work/Life Balance TUP Lens [Highlights]

With the pandemic, many more employees are working from home. This TUP Highlights Report profiles employees by how often they work from home and their expectations of the near future. It profiles them demographically, by their type of employer, their connected devices, and their work-related activities.

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June 3, 2022February 26, 2024

Highlights: User Profile

Sociodemographically distinct groups vary in composition, technology devices and services, and how they use what they have. Most advantaged groups have bolstered their technology collection during the pandemic and increased their usage levels. Most disadvantaged segments, meanwhile, have used what they have at hand more so than acquiring newer technology. Older millennials have the wealthiest collection of technology devices, well above that of every other age group. This TUP Highlights report includes the following sections: usage segments, segments, and trends in segments.

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June 2, 2022February 26, 2024

Highlights: Technology Ecosystems

While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.

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