MetaFacts TUP/Technology User Profile analysis results for subscribers
The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.
Worldwide, smartphones have grown to be the primary device used the most by nearly half of online adults. Among American adults, PC usage continues to lead, although the gap has narrowed.
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
College students are visible users of technology devices. During the pandemic, their collection of actively used devices has shifted slightly. Worldwide, Windows PCs are the leading device followed by iPhones, which are reaching more students. Among Americans, Apple OS devices top the list, partly due to broader iPhone penetration.
Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.
The growing market penetration of smartphones has been sustained and strong, and yet has not fully replaced the use of basic feature phones. This MetaFAQs reports on the penetration of both smartphones and basic feature phones among online adults in the US, Germany, UK, Japan, and among China’s most highly educated adults.
Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.
Adult men with school-aged children in the home report using more technology at home than do adult women. But what devices are favored by which gender? If there are differences, which devices are used most often by either? Is there much of a gap in their usage?
This MetaFAQs reports on the penetration of crucial connected devices among American adults with school-aged children (6-17) by gender. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Dan Ness, Principal Analyst, MetaFacts, November 21, 2020 How has the penetration rate of using an Apple iPad changed? How is this different between the US, UK, and Germany? This MetaFAQs reports on the shift in active usage between 2016 and 2020. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The…
Dan Ness, Principal Analyst, MetaFacts, May 3, 2018 Millennials have been getting a bad rap lately, with pundits suggesting that they’re squandering their financial futures on avocado toast or cold brew. While our TUP study doesn’t track café treats, we’re finding robust spending on technology devices and services by millennials. Among millennials, homeowners outspend their…