Penetration – Page 3 – MetaFacts TUP Client Portal

January 8, 2024January 31, 2024

Early generations cling to Android tablets

The tablet market has been dominated by Apple’s iPads and a hodgepodge of Google Android tablets. There is a strong positive association between a user’s smartphone operating system and that of their tablets. Google Android tablets have their strongest share among German adults, especially those in earlier generations. Gen Z adults seem to have little appetite for Google Android tablets, even within Germany.

This MetaFAQ reports on the percentage of adult tablet users using a Google Android tablet, split by country and age generation. Report [TUP_doc_2024_0108_andt] in TUP Lenses: Tablets

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January 6, 2024January 31, 2024

Used and refurbished computer market health and youth

The market for used or refurbished computers is healthy, steady, and widespread. It is a common and ongoing practice among adults in the US, Germany, UK, and Japan. There is a youthful skew, especially among younger Americans.

This MetaFAQ reports on the percentage of home PCs acquired as used or refurbished, split by country and user age group.

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January 3, 2024December 5, 2023

Age influences printer use, although varies by country

Using a printer has a positive association with age; printer usage skews older across many countries, especially in the US and UK. One of the major factors is habit energy, as people with long experience continue to use their technology products and services in similar ways as they did in prior years. Younger adults who have grown up with mobile technology are accustomed to accessing documents and information with a device at hand, unlike the experience of older adults who have long relied on the printed word.
This MetaFAQs reports on the percentage of online adults that use a printer – employer-owned, home, or other – by country. Report [TUP_doc_2024_0103_agpr] in TUP Lenses: Printers; User Profile

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December 30, 2023February 29, 2024

Younger tech domination fading to growing number of seniors

One of the fastest growing populations online, especially in the US, are adults aged 55 and up. This group exceeds 81 million Americans in 2023, up from 63 million in 2017–growth of more than 25%.

This MetaFAQs reports on the number and percentage of online adults that are aged 55 and over in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1230_sent] in TUP Lenses: User Profile

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December 27, 2023February 26, 2024

Gameplayers shift platforms, drifting from consoles and PCs

Playing games is a regular activity for around half of online adults in the US, Germany, the UK, and Japan, a practice that has remained relatively steady since 2021. What has changed is the play platform of choice, as smartphones grow in favor while PCs and game consoles diminish. While Gen Z leads in gameplaying activity, the Boomer/Silent generations have increased their fun behavior, especially with smartphones.

This MetaFAQ reports on the percentage of online adults who regularly play games using a game console, smartphone, PC, gaming PC, or other connected device from 2021 through 2023. This information is split into generational age groups among Americans. Report [TUP_doc_2023_1227_gamt] in TUP Lenses: Mobile Phones; User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing

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December 20, 2023January 9, 2024

More employees in larger companies use a work printer

Workers in smaller businesses are less likely to use a work printer than employees in larger firms. Worldwide, medium-sized firms have the highest rate of work printing, while in the US the rates are similar between medium-sized and large firms.

This MetaFAQ reports on the percentage of workers who actively use a work/self-employed printer, split by the size of the employer. Report [TUP_doc_2023_1220_wprt] in TUP Lenses: Printers; User Profile

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December 18, 2023February 29, 2024

Smartwatch valleys and peaks

Smartwatches are an important product category in their own right and also a barometer for a complete picture of the active breadth of technology ecosystems. Smartwatches, primarily from Apple or using the Android environment, form a sizable market share, in active use by one-ninth to one-fourth of online adults in the US, Germany, the UK, and Japan. Gen Z and millennial adults are leading their use. The Boomer/Silent generations have a small but quickly growing share. Looking ahead, purchase plans are not substantial, although they describe a reasonable replacement market.
This MetaFAQs reports on the market penetration of smartwatches, split by generational age group, Apple and Android, and country. Report [TUP_doc_2023_1218_wret] in TUP Lenses: Consumer Electronics; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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December 17, 2023December 5, 2023

iPhones are strongest among younger adults in most countries

Apple’s continued emphasis on a youthful market continues to bear fruit. The highest penetration of Apple iPhones is among adults aged 18 to 24 across all countries surveyed. This is especially notable in Germany, where Google Android phones have dominated the market for many years. Conversely, iPhones have much lower penetration rates among adults aged 50 and up, except in the US, where rates among older adults are only somewhat lower than average.
This MetaFAQs reports on the percentage of online adults using an Apple iPhone split by age group and country. Report [TUP_doc_2023_1217_ipho] in TUP Lenses: Mobile Phones; User Profile; Technology Ecosystems

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December 15, 2023January 12, 2024

Generational insights into printer trends

The majority of online adults use a printer, regardless of their generational group. However, printer use has declined steadily since 2017, both in the percentage of adults regularly using a printer and in the average number of printers they use.

This MetaFAQs reports on the penetration rates and average number of printers used by online adults in the US, UK, Germany, Japan, and China, split by generational age group. Report [TUP_doc_2023_1215_prpt] in TUP Lenses: Printers; User Profile

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December 10, 2023January 12, 2024

Printer activity trends in US, Germany, UK, Japan, and China

Printer activity has declined around the world – in the US, Germany, UK, Japan, and China – even as printers are an active part of the majority of online adults. Printing activities include printing documents, web pages, reports, presentations, personal records, and even recipes. However, it’s important to note that not all online adults are actively engaged in this practice. The extent of printer usage varies considerably from one country to another, and this variation carries substantial implications for both printer manufacturers and the suppliers of consumables like ink, toner, and paper.

To provide valuable insights into this trend, we present the TUP tables 410 PRxCOUNTRY from 2017 through 2023, which offer a comprehensive overview of printer usage among online adults in five key markets: the United States, Germany, the United Kingdom, Japan, and China. This data encompasses the percentage of individuals in each country who have utilized a printer in the preceding 90 days, along with detailed information on the number of printers they have employed. Report [TUP_doc_2023_1210_prpt] in TUP Lenses: Printers

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.