Purchase intentions – Page 2 – MetaFacts TUP Client Portal

October 24, 2022February 15, 2023

Android smartphone usage & plans by socioeconomic groups

Android smartphones continue to predominate as products for lower and moderate socioeconomic groups, both active users as well as those aspiring to have newer Androids. Several traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. As overall Android smartphone penetration has dropped among Americans during the pandemic, adoption faltered the furthest among disadvantaged groups. However, two upper socioeconomic groups have higher penetration rates than five years earlier.

This TUPdate looks at the profile of American adults who currently use or intend to use an Android smartphone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 23, 2022November 13, 2023

iPhone usage & plans by socioeconomic groups

The Apple iPhone continues to be a product for upper socioeconomic groups, both active users as well as those aspiring to have newer iPhones. Traditionally advantaged groups have higher iPhone market penetration rates than those historically disadvantaged. During the pandemic, iPhone adoption faltered among disadvantaged groups, with 2022 showing a return to broadening penetration.

This TUPdate looks at the profile of American adults who currently use or intend to use an iPhone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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September 15, 2022February 5, 2024

Youthful clamor for smartwatches

Younger adults around the world are showing stronger forward interest in smartwatches than older adults. In the US, Apple Watch leads most strongly among younger than older adults. This MetaFAQs reports on the purchase plans within the coming year for smartwatches, as well as intentions detailed by Apple Watch, Android smartwatches, other smartwatches, and fitness trackers among online adults in the US, Germany, UK, and Japan.

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September 11, 2022November 9, 2022

Work from home experience & purchase plans

Consumer sentiment for technology purchases has faltered with uncertainty around the economy. Also, many workers are unsure about their work from home status in the future.

This TUPdate reports on the purchase plans among online adults worldwide (US, Germany, UK, Japan, China) and in the US. Four types are split out based on their current work from home status and experience before the pandemic. It specifies their plans to acquire a computer, smartphone, tablet, smartwatch, item tracker, printer, smart home technology, and display/monitor.

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September 1, 2022September 17, 2022

Americans have big plans for tech purchases

Smartphones and computers are top of mind for near-term purchases by nearly half of American online adults. Laptops lead desktops and tablets. Purchase plans for home printers are very low. This MetaFAQs reports on the percent of American adults who are planning to buy specific types of technology products in the next 12 months. The products include home computers, smartphones, laptops, desktops, tablets, wearables, and printers.

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August 23, 2022September 30, 2022

Consumer tech sentiment weakened

Forward consumer sentiment for buying technology products has weakened substantially in the last year, impacting many products from computers to Apple Watch. This MetaFAQs reports on the change in purchase plans between 2021 and 2022 for many products: smartphones, laptops, desktops, wearables, printers, and Chromebooks.

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June 2, 2022February 26, 2024

Highlights: Technology Ecosystems

While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.

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May 18, 2022February 26, 2024

Highlights: Wearables, Hearables, Listening & Speaking

Entertainment, communication, and smart homes have all evolved beyond requiring typing on a keyboard or sitting near PC speakers. Wearable and hearables have extended a broad range of audible activities further towards a more personal convenience. However, active usage of any wearables or hearables has varied considerably across market segments. While Bluetooth headphones are widespread, VR headsets persist as niche products among a younger, more affluent, and tech-savvy segment. Smart speakers, in contrast, are showing signs of having peaked after rising in use among a middle market.
This TUP Highlights report includes the following sections: wearables penetration, hearables penetration, wearable devices used, trends in wearables and hearables, purchase plans for wearables, listening activities, penetration of voice assistant usage, the profile of voice assistant users, the profile of hearables users, and the profile of wearables users.

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September 15, 2021October 10, 2022

Smartwatch purchase plans

Among online Americans, purchase intentions for Apple Watches outpace those for Android Smartwatches.

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September 11, 2021October 10, 2022

Work from home experience & plans [TUPdate]

Employees who have had prior experience working from home have different and more intense technology purchase plans than those who are new to working from home or that have never worked from home. This TUPdate identifies purchase plans for a selection of home office products among employees comparing their previous experience working from home.

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