MetaFacts TUP/Technology User Profile analysis results for subscribers
What we do defines us more than what we are carrying. This MetaFAQs profiles smartphone users by their regular activities – those which are most popular worldwide and those unique to the country. It further splits out activities into four groups: younger and older adults that are employed versus those who are not employed outside the home.
The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.
Apple dominates most users around the world and especially in the US. However, its expansion has flattened while computer leaders Dell and HP have had their market penetration contract. Number two Samsung, having experienced modest gains in the first year of the pandemic, has since declined in part due to withering user demand, supply chain issues, and competitive pressures.
This TUPdate reports on the percentage of online Americans who are using at least one of a market leader’s products: Apple, Samsung, Dell, HP, Sony, Lenovo, Acer, ASUS, and Huawei.
Popularity may not matter much in life—but when it comes to device and ecosystem adoption—it can mean quite a lot.
This TUPdate measures brand footprint and ecosystem adoption by how many people are using its devices. Microsoft Windows ranks as the most successful technology ecosystem, while Google’s Android and ChromeOS devices, Facebook, Amazon, Apple’s ecosystem, and HP’s brand footprint also hold substantial penetration rates. This TUPdate reports on the progress of seven top ecosystems and brands in reaching market penetration using the wave of research from TUP/Technology User Profile 2020 across the US, Germany, the UK, Japan, China, and India.
It may seem like a jungle out there, but each ecosystem has one dominant product type and at least one other product or combination of products making up its market base. So, which ecosystems have the most multi-product combinations?
This MetaFAQs reports on the concentration of products within the bases of Microsoft Windows and Xbox, Facebook networks or Portals, HP PCs or printers, Amazon shoppers and Alexa users, Apple iPhones, iPads, Watches, and Macs, Google Android/ChromeOS smartphones and tablets, and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
While Samsung may be well known for its smartphones, Android tablets, and even refrigerators, its other devices–like PCs–have not achieved such notoriety. However, they are making strides to keep up with the competition—namely Apple.
This TUPdate reports on penetration rates between Samsung and Apple across countries, within their respective user bases, among their smartphone users, by age group, and technology ecosystem. This report measures online adults in the US, Germany, the UK, Japan, and China from TUP/Technology User Profile 2020, which is TUP’s 38th annual. It also includes data from TUP 2018 and 2019.
Which tech ecosystems are strongest? One measure of ecosystem strength depends on how many products online adults use within that system. While Microsoft and Facebook take the lead in many countries, that is not always the case.
This MetaFAQs reports on the use of two or more products or services by online adults spanning: Microsoft Windows and Xbox, Facebook networks or Portals, HP PCs or printers, Amazon shoppers and Alexa users, Apple iPhones, iPads, Watches, and Macs, Google Android/Chrome smartphones and tablets, and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Age may be just a number, but a user’s age can tell us a lot about their preferences—especially between top competitors Samsung and Apple. Since each company is striving to expand its core base beyond smartphones to more PCs/Macs and tablets, it’s worth noting that there is a distinct difference in market penetration by age group.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.
The competition is fierce between Samsung and Apple. Both companies have the strongest hold of the smartphone market, and they are now trying to expand this across device types—especially within their pre-existing core customer base. One measure of brand loyalty is the range of device types that customers actively use.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.
How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.