MetaFacts TUP/Technology User Profile analysis results for subscribers
This MetaFAQs reports on the penetration of smartphones among online adults in the US and globally – US, Germany, the UK, Japan, and China. It drills down into several factors to investigate if there are any differences in market penetration with respect to employment status, age group, and work-from-home status.
During the COVID pandemic and its interruption to workplace patterns, online adults worldwide shifted how they use technology. Their total usage has declined, especially with computers. This MetaFAQs reports the four-year trend in the average weekly use of connected devices – computers, smartphones, and tablets.
Smartphones and computers are top of mind for near-term purchases by nearly half of American online adults. Laptops lead desktops and tablets. Purchase plans for home printers are very low. This MetaFAQs reports on the percent of American adults who are planning to buy specific types of technology products in the next 12 months. The products include home computers, smartphones, laptops, desktops, tablets, wearables, and printers.
In 2020, COVID-19 and related shutdowns drove up the average number of hours spent on devices around the world. Average device usage has been on a downward trend ever since. Despite this, we continue to see a strong long-term trend of 40-60 hours per week of usage. This MetaFAQs considers how frequently Americans and global device users use their PCs, smartphones, and tablets. Report [TUP_doc_2022_0827_hour] in TUP Lenses: Devices, PCs, Mobile Phones, Tablets.
Foldables – smartphones with screens that can be folded – have received substantial media attention while actual sales have been limited. MetaFacts tested the actual acceptance of foldable smartphones among the general online public. (Note: This survey is of the general online public, not only of early adopters, technology enthusiasts, or influencers.) MetaFacts added one question to the annual TUP/Technology User Profile questionnaire and we found 121 respondents that report using a foldable smartphone out of 13,641 online adult respondents across the US, UK, Germany, Japan, and China. The highest share of usage was for Huawei foldable in China.
This sample size is too tiny to profile or size foldables users definitively. Treat the following as directional about the earliest foldables adopters. We can use these research results as confirmation that actual current foldables usage is minimal.
Forward consumer sentiment for buying technology products has weakened substantially in the last year, impacting many products from computers to Apple Watch. This MetaFAQs reports on the change in purchase plans between 2021 and 2022 for many products: smartphones, laptops, desktops, wearables, printers, and Chromebooks.
As iPhones continue to lead in innovation, who’s staying with the older models? Americans with the oldest iPhones make up 14% of all online American adults. This MetaFAQs profiles those with the oldest iPhones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender, household size, educational attainment, and technology ecosystem entrenchment. Report [TUP_doc_2022_0812_old_] in TUP Lenses: Mobile Phones, Devices, User Profile, Technology Ecosystems.
In tech circles, it seems you’d be hard-pressed to find someone who doesn’t have a smartphone. But which Americans are getting the newest phones depends on various factors. 18% of all online American adults recently acquired a smartphone. This MetaFAQs profiles those with new phones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; household composition; life stage (age, employment status, presence of children); and technology ecosystem entrenchment. Report [TUP_doc_2022_0811_new_] in TUP Lenses: Mobile Phones, Devices, User Profile.
There’s a growing divide between those who remain up to date with their smartphones and those who cling to the older models. This report looks at those who own the oldest smartphones—29% of all online Americans. This MetaFAQs profiles online Americans with the oldest smartphones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender, employment status, and technology ecosystem entrenchment. Report [TUP_doc_2022_0804_old] in TUP Lenses: Mobile Phones, Devices, User Profile.
Apple holds an important place in the market, but how many and who are the users getting new iPhones? Those with a new Apple iPhone constitute 8% of all online American adults. This MetaFAQs profiles those with a recently acquired Apple iPhone by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); employment status; and technology ecosystem entrenchment. Report [TUP_doc_2022_0803_new_] in TUP Lenses: Devices, Mobile Phones, User Profile, Technology Ecosystems.