Meta’s three main properties—Facebook, Instagram, and WhatsApp—have been waning in popularity from 2016 to 2021 among online adults. A major contributor to this is the younger generation, especially when it comes to use of Meta’s former namesake, Facebook.
This TUPdate reports on Meta’s active American users of Facebook, Instagram, WhatsApp, and any of the three (net) from 2016 to 2021. This report also considers younger online adults (aged 18-24) in the US and Germany.
Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 28, 2020
How many adults actively use Facebook, Instagram, or WhatsApp? How does this vary by country? How has their share shifted over time? This MetaFAQs shows the number of online adults who reported using these social networks in the previous 30 days in the US, Germany, and the UK.
How many social networks do Americans actively use? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 23, 2020 The power of social networks comes alive with its connections, so people want to be where their friends and contacts are. However, not all networks are the same and some people choose different ones. How many social networking platforms do Americans actively use? Are they broadly connected…
Active use of Instagram by age group and country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 18, 2020 How many adults regularly use Instagram? Is there an age skew? How does any age skew vary by country? This MetaFAQs reports on the active use of Instagram by age group and country. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The research…
Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 13, 2020 Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of…
Active use of Facebook by age group and country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 12, 2020 How has Facebook’s active market penetration changes over the last five years? Where does it stand today? How does this compare by age group and country? This MetaFAQs shows the reported active use of Facebook by four age groups in the US, UK, and Germany between 2016…
Major sites visited in last 30 days other than Facebook [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 11, 2018 Which websites do Americans regularly visit besides Facebook? Where else are these Facebook-avoiders turning their attention? This MetaFAQs reports on online adults in the US who have not used Facebook in the prior 30 days, and details the sites they have visited. About MetaFAQs MetaFAQs are answers…
Facebook users hop, skip, or jump? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, December 6, 2018
The share of online Americans using any of Facebook’s sites has dropped in the last year. The % of online adults using Facebook, Instagram, or WhatsApp, as well as any of these three, is lower than one year prior. This is based on the 2018 wave of Technology User Profile (TUP), a survey of technology users now in its 36th year.
Three in four online adults (76%) report having used Facebook in the prior 30 days, down from 84% in the prior year.
Google+ … reversing the polarity? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, October 10, 2018 This week, Google announced they’ll be pulling the plug on the consumer-facing Google+, although after unreported widening abandonment. Google’s social network rocket never quite left orbit and was already on its way down. Although the decision was partly portrayed as protecting user’s privacy, recently a substantial number…