MetaFacts TUP/Technology User Profile analysis results for subscribers
Forward-looking interest is stronger for Apple iPhones than for Android smartphones across most countries surveyed. Apple is strongest among younger adults and adults of all ages currently working from home. This MetaFAQs reports the smartphone purchase plans for the next 12 months among online adults in the US, Germany, UK, Japan, and China.
Forward consumer sentiment for buying technology products has weakened substantially in the last year, impacting many products from computers to Apple Watch. This MetaFAQs reports on the change in purchase plans between 2021 and 2022 for many products: smartphones, laptops, desktops, wearables, printers, and Chromebooks.
Tablets have the opportunity to return to broader use, and yet even long-time users are not keeping up with the newest models. Who’s holding onto the oldest? 10% of all online American adults are using the oldest tablets. This MetaFAQs profiles online Americans with the oldest tablets by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; life stage (age, employment status, presence of children); and technology ecosystem entrenchment. Report [TUP_doc_2022_0806_old] in TUP Lenses: Devices, Tablets, User Profile.
While the penetration of tablets has shrunk overall, some Americans are leading the movement towards expansion. Who are these recent buyers? 4% of all online American adults reported having recently acquired a tablet. This MetaFAQs profiles recent tablet acquirers by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); technology ecosystem involvement and entrenchment. Report [TUP_doc_2022_0805_new_] in TUP Lenses: Devices, Tablets, User Profile.
Apple holds an important place in the market, but how many and who are the users getting new iPhones? Those with a new Apple iPhone constitute 8% of all online American adults. This MetaFAQs profiles those with a recently acquired Apple iPhone by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); employment status; and technology ecosystem entrenchment. Report [TUP_doc_2022_0803_new_] in TUP Lenses: Devices, Mobile Phones, User Profile, Technology Ecosystems.
With increasing hybrid and remote work possibilities for many, getting a system upgrade seems to be the next inevitable step. So, who’s getting the newest computers? 14% of all online Americans, numbering 29.9 million, recently acquired a computer. This MetaFAQs profiles those with a new computer by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household composition; household size; life stage (age, employment status, presence of children); employment status; and technology ecosystem involvement. Report [TUP_doc_2022_0801_new_] in TUP Lenses: Devices, PCs, User Profile.
The Internet of Things (IoT) has promised for decades to herald a fully-connected and well-managed world. Americans, however, have not fully embraced the inherent possibilities and have instead been stymied by shifting standards and complexity. Current market penetration is just barely under one in four online American adults. This MetaFAQs profiles American smart home control users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, life stage, number of home PCs used, and mix of technology ecosystems.
As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.
Active use of voice assistants is relatively low among Americans, despite being supported by many smart devices. Less than six (15%) American online adults regularly use Google Assistant. The highest concentration of these users is middle-aged male parents.
This MetaFAQs profiles American users of Google Assistant by their demographics, including age, gender, employment status, presence of children, and life stage. It also details the number of computers regularly used and the mixture of technology ecosystems.
One revealing feature of many smart homes can be seen before entering – a smart video doorbell. But market penetration is still low. Currently, one in six Americans uses one, and usage is tilted towards younger Americans with children present.
This MetaFAQs reports on critical demographics, including age, gender, employment status, and life stage. It also details the number of home computers and the dedication to major technology ecosystems.