Usage – MetaFacts TUP Client Portal

October 3, 2024October 12, 2024

Smartphones overtake computers: Device hour shifts since pre-pandemic times

Background:
Before the pandemic and economic shifts, online adults worldwide have adjusted which devices they use, how they use them, and how often they use them. Two major changes are the shift from feature phones to smartphones and, following that, the transition from computers to smartphones. One measure of this shift is the time users spend with each type of device.

Approach:
MetaFacts surveyed 81,608 online adults in the US, Germany, UK, and Japan from 2018 through 2024 as part of its annual TUP/Technology User Profile study. Within the survey, as part of detailing the multiple devices that respondents regularly use – smartphones, computers, tablets, and game consoles – we have them report the number of hours they use each device weekly. We aggregate these results for each respondent and then report the mean (average) hours within their country and generational age group.

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

September 15, 2024October 12, 2024

Home PC pricing trends by generation

Background: Starting before the pandemic and subsequent economic shifts, online adults worldwide were adjusting which devices they use, with fewer using home computers. However, many employees working remotely were not provided a computer by their employer and sought to acquire one for their home. Also during this time period, adults were transitioning many of their regular activities from home computers to smartphones. This causes erratic effects to home PC prices, interrupting historical trends.

Approach: MetaFacts surveyed 60,872 online adults in the US, Germany, UK, and Japan from 2020 through 2024 as part of its annual TUP/Technology User Profile study. Within the survey, as part of detailing the home computers that respondents actively use, we gathered the price paid for any acquired as new in the previous 18 months. All prices were converted to US dollars for comparison, grouped into price ranges, and then reported by country and age generation.

This content is for subscribers only.
Join Now

Already a member? Log in here

July 23, 2024October 12, 2024

The shock undermining monoculture or ecosystem dominance

The recent cybersecurity event involving Microsoft and Crowdstrike garnered much attention. It also renewed concern among consumers who may worry their Windows devices will be next to fail.

This TUPdate double-clicks on the devices people use in addition to a single computer, smartphone, or tablet. It splits out the share of online adults around the world (in the US, Germany, UK, Japan, and China) who use a computer, Windows 11 PC, Windows 10 or earlier PC, or Apple computer by the percentage of those who use other devices such as iPhones or Android tablets. It splits out the share of smartphone, iPhone, and Android smartphone users who use computers with Windows 11, 10, or earlier versions, Apple computers, iPads, or Android tablets. It also reports the multi-year shift in how many devices people use regularly. Report [TUP_doc_2024_0723_mono] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here

March 26, 2024May 20, 2024

Gen Z adults and millennials continue expanding smartphone usage

Smartphone usage continues to rise, as evidenced by the hours they are regularly used. Later generations are the most intensive smartphone users, increasingly incorporating the devices into their daily lives. While Gen X has been expanding its use, this later generation still trails millennials and Gen Z adults across all countries surveyed.

This MetaFAQs reports on the average (mean) hours per week adults use smartphones, split by age generation and country. Report [TUP_doc_2024_0326_hout] in TUP Lenses: Devices; Mobile Phones; User Profile

This content is for subscribers only.
Join Now

Already a member? Log in here

March 19, 2024June 4, 2024

Younger, not youngest, adults continue with most device hours

Before the pandemic, adults worldwide started spending less time with connected devices. Americans, Germans, Britons, and Japanese have continued that downward trend. In particular, younger adults (aged 18 to 24) have lowered their usage the most, dropping by 16% in the UK and 15% in Japan. Older adults (aged 50 and up) have also reduced usage, leaving only the adults aged 25 to 49 showing a few growth spots and otherwise cutting back.

This MetaFAQs reports the average (mean) weekly hours adults use their connected devices – smartphones, computers, and tablets – split by country and age group. Report [TUP_doc_2024_0319_yhrt] in TUP Lenses: Devices; User Profile

This content is for subscribers only.
Join Now

Already a member? Log in here

March 4, 2024May 31, 2024

Americans continue trend with more smartphone than computer hours

There is a certain stability among Americans, at least when it comes to the many hours they use connected devices. Since 2019, Americans used a collection of connected devices – computers, smartphones, and tablets – for more than 10 billion weekly hours. This number has remained largely steady in total, although it has shifted between the types of devices Americans use. Computers have continued to decline in use as Americans increasingly turn to smartphones.

This MetaFAQs reports on the millions of weekly hours Americans use smartphones, computers, and tablets, as well as the mean hours they use these devices. Report [TUP_doc_2024_0304_hout] in TUP Lenses: Devices, Mobile Phones, PCs, Tablets

This content is for subscribers only.
Join Now

Already a member? Log in here

February 28, 2024April 24, 2024

Computer penetration rates drop, but less so among older adults in many countries

Computer usage has declined among adults across many countries as an increasing number rely on their smartphones for activities from shopping to checking email. To the extent active computer penetration rates have been sustained, they have been supported mostly by older adults in Germany, Japan, and the US. In the UK and China, the age gap is less pronounced.

This MetaFAQs reports on the percentage of online adults who actively use a home computer, employer-provided computer, or any other computer such as one owned by a cybercafé, school, or library. The results are split by country and age category. Report [TUP_doc_2024_0228_agpt] in TUP Lenses: Devices; PCs; User Profile

This content is for subscribers only.
Join Now

Already a member? Log in here

February 23, 2024March 19, 2024

Smartphone hours highest for Gen Z and millennials

Younger smartphone users worldwide use smartphones for more hours on average than earlier generations. This is more strongly the case in Japan and among China’s elites. In the US, millennials lead or are on par with Gen Z adults. In the UK and Germany, millennials lead.

This MetaFAQs reports on the weekly average hours adults use smartphones split by age generations and countries. Report [TUP_doc_2024_0223_hour] in TUP Lenses: Devices; Mobile Phones; User Profile

This content is for subscribers only.
Join Now

Already a member? Log in here

February 15, 2024February 29, 2024

Most device hours are among younger workers

Worldwide, the most active users of connected devices are younger workers. The hours people use devices like smartphones, computers, and tablets ranks second among either younger adults not employed outside of the home or older adults who are employed, varying by country.

This MetaFAQs reports on the mean weekly hours that adults use connected devices by employment status and age group by country. Report [TUP_doc_2024_0215_ybus] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Work/Life Balance

This content is for subscribers only.
Join Now

Already a member? Log in here

February 13, 2024February 29, 2024

Young adults strongly prefer Apple computers globally

Globally, computer users aged 18 to 24 are twice as likely as 50+ users to be using an Apple computer. Among German adults, the ratio is the most extreme – more than four times wider. Germany has been a stronghold for Windows computers as well as Android smartphone and tablets, a factor that has been changing primarily with younger Germans. In Japan, the difference by age group is not as extreme, and Apple’s overall penetration is lower across the board.

This MetaFAQs reports on the percentage of adult computer users who are using an Apple computer by age group and country. Report [TUP_doc_2024_0213_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems

This content is for subscribers only.
Join Now

Already a member? Log in here