Tag: Voice assistant

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What are the major listening activities across countries?

Who’s listening? And to what? Most online adults report having used any connected device for specific listening and hearing activities within the previous month (ranging from 87-95% of online adults, depending on country). Regularly making personal phone calls dominates as the most popular listening activity in every country surveyed, and video calls have reached the halfway mark.

This MetaFAQs reports on listening activities (including phone calls, videos/movies, video calls, music/radio/podcasts, television, video games, video meetings, voice assistants, and voice memos) by country: the US, UK, Germany, and Japan in 2021.

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Profile of voice assistant users

Using our voice offers the chance to get things done without typing when using a smart speaker or another connected device – smartphone, PC, or tablet. However, current usage has not reached even half of the population. This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, and Japan that regularly use a voice assistant or smart speaker, detailed by age group.

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Breadth of voice assistant usage

Dan Ness, Principal Analyst, MetaFacts, December 13, 2021

Actively using a voice assistant or smart speaker

  • This analysis focuses on those people who are actively using a voice assistant or smart speaker
    • Have used a connected device to use a voice assistant within the previous month
      • Smartphone, PC, or tablet
    • Have a smart speaker
  • Base: all online adults

Active voice assistant usage by platform – US

  • The overall use of a voice assistant or smart speaker has only slightly increased between 2019 and 2021
  • Smart speaker usage has grown the most among American online adults, rising from 11% in 2019 to 19% in 2021
  • Voice assistant usage with other connected devices has not changed markedly
  • Voice assistant usage with a smartphone continues to outpace smart speaker use
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User activities reveal ecosystem strengths

While some may argue that a smartphone is a smartphone regardless of its ecosystem, users beg to differ, as shown by their actions. This MetaFAQs profiles activity usage differences between iPhones and Android smartphones, Windows PCs, Apple Macs, and Chromebooks, and iPads, Android, and Windows tablets.

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Top activities across platforms [TUPdate]

There are certain activities that transcend form factors, such that they are popular with every type. This TUPdate identifies regular activities that are high on the list for smartphones, PCs, and tablets, those popular on two of the three, or unique to one type.

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A HomePod shuffle – a sound path of Apple’s expansion [TUPdate]

As voice-enabled speakers slowly creep into the mainstream, Apple’s HomePod is following suit. And since Apple leads in the broad totality of its customer relationships—its increasing emergence into the voice-enabled speaker market is one to watch.
This TUPdate reports on the size of Apple’s American HomePod user base between 2019 and 2020, as well as this base compared to other companies in that same time period. This report also considers voice-enabled wireless speaker use by age group and by number of Apple devices in the United States, as well as voice assistant usage by the number of Apple devices among online American adults in 2019 and 2020.

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US adult voice assistant/speaker users by brand platform and number of Apple devices [MetaFAQs]

Just how prevalent is voice assistant technology? Does the amount of devices an individual owns impact their use of Apple Siri, Google Assistant, and Amazon Alexa—and does brand loyalty play a role?
This MetaFAQs reports on the number of adults in the US who actively use a voice assistant on a smartphone, tablet, or PC, or use a voice-enabled speaker from Apple, Google, or Amazon. This is split by the voice assistant platform’s brand and the number of Apple devices they use – spanning iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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