Windows PC usage & plans by socioeconomic groups

Windows PCs have declined in use during the pandemic, especially among traditionally disadvantaged groups of Americans. No traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. Older employed Americans have sustained their Windows PC use while rates among Gen Z adults have plummeted.

This TUPdate looks at the profile of American adults who currently use a Windows PC along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.