MetaFAQs – Page 14 – MetaFacts TUP Client Portal

November 7, 2023October 26, 2023

A large share of online adults live alone

A sizeable share of the online public live alone, especially in Germany, yet also in the US, UK, and Japan. This research finding has implications for technology marketers, since our TUP data also shows that one-person households behave differently than those with many people, especially with children. Solo households buy technology products less often, have fewer products and services, and have different needs. Report [TUP_doc_2023_1107_alon] in TUP Lenses: User Profile; Households

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November 5, 2023October 26, 2023

US, UK, and China workers eye continued remote work, less so in Japan

US, UK, and China workers eye continued remote work, less so in Japan – Remote work persists, especially if employees are correct. Many employees expect to be working from home in a year at least some of the time. Following the onset of the Covid pandemic, many employees started working from home for the first time.

Among online workers in the US and UK, more than half expect to be working from home occasionally or more often. In Japan, the rate is lower. Among highly educated elite online adults in China, the expectation rate is much higher.

This MetaFAQs reports on the percentages of online adults in the US, Germany, UK, Japan, and China who expect to be working from home in one year, and how often they expect to work from home: never, occasionally, once a week, a few times a week, the majority of the time, or always. Report [TUP_doc_2023_1105_nwfh] in TUP Lenses: User Profile; Work/Life Balance

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November 3, 2023October 26, 2023

Android tablets are strongest among younger adults even as iPads lead

Apple iPads dominate the market for tablets, with a higher penetration than Android tablets among online adults around the world. Among millennials and Gen Xers, however, Android tablets have their strongest foothold, especially in the US. Among online Germans, Android tablet users outnumber iPad users among millennials, Gen Xers, and Boomers, and the reverse is true among Gen Z adults.

This MetaFAQs reports on the number and percentage of online tablet users by operating system family, country, and age generation in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1103_andp] in TUP Lenses: Tablets

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November 1, 2023February 26, 2024

Youth versus experience: the new/used computer divide

Employers are saddling younger adults with used/refurbished computers. Over one-third of American adults aged 18 to 24 actively using an employer-provided PC are using one previously used by someone else. In the UK, that rate among younger adults is nearly as high. Older adults don’t have as high a rate.

This MetaFAQs reports on the percentage of PC users actively using a used/refurbished computer by computer ownership and age group within the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1101_used] in TUP Lenses: PCs; Mobile Phones; User Profile

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October 29, 2023October 26, 2023

VR headsets, seeking acceptance, persist as virtual

Who hasn’t misplaced their phone or keys or wondered where their luggage was?

Using technology to help find items has reached a plateau. The percentage of online adults using a wireless item tracker such as Tile or Apple’s AirTag has remained flat between 2021 and 2023. Overall global active usage has subsided from one in six to one in eight online adults. Active penetration rates have dropped among groups such as Gen Z adults in the US, UK, Germany, and China.
This may have seemed like yet another device to help attract users into adopting or staying with technology ecosystems. It’s too early to see if it’s making a difference. The market penetration is too small.

This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who actively use a wireless item tracker such as from Tile or Apple’s AirTag. Report [TUP_doc_2023_1025_tile] in TUP Lenses: Consumer Electronics; Technology Ecosystems

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October 26, 2023February 5, 2024

Lost phone? Tech solution finds niche and then plateaus.

Who hasn’t misplaced their phone or keys or wondered where their luggage was?

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October 23, 2023October 26, 2023

Employees in IT/FIRE/Professional use computers for the most hours

Knowledge workers are employed by nearly every industry, although concentrated in certain industries. Computers are used for the most hours among employees in the IT/FIRE/Professional industries: Information technology, finance, insurance, and real estate, and other professional trades.

This MetaFAQs details the average number of hours workers use computers across five countries by industry group: Basic/Manufacturing, Services, IT/FIRE/Professional, and Education/Government.

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October 21, 2023December 4, 2023

Most employers have employees BYOD

Most employers have employees BYOD – The onset of the COVID-19 pandemic reshaped many established practices. During this period, many employees transitioned to remote work, leaning on familiar consumer technologies. Consequently, Zoom became a popular choice for virtual meetings over platforms like Webex, which are more corporate-centric. For document collaboration, many opted for Google Docs over more enterprise-focused cloud solutions. Regarding hardware, many employees utilized their personal smartphones and computers. This shift caught numerous employers by surprise. Adapting quickly wasn’t feasible for all, leading some to permit employees to use personal devices. Eventually, facilitating workers with company-approved devices would require careful planning, time, and resources. Many employers acquiesced despite increased security risks and management costs, shifting much of this burden to employees. In light of these developments, the concept of “”bring your own device”” (BYOD) seemed more like “buy your own device.”

This MetaFAQs reports on the number of online employees who use a home-owned computer for work-related activities as compared to the number who use an employer-provided computer in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1021_byod] in TUP Lenses: PCs; User Profile; Activities; Work/Life Balance

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October 13, 2023October 19, 2023

Younger techies dominate? Seniors beg to differ

Younger techies dominate? Seniors beg to differ – Seniors, those aged 55 and above, represent a significant portion of online adults and bring a rich history of technological experience. Their journey began with enhancements in landlines and the dawn of pricey, less reliable mobile phones. They witnessed PCs evolve from hobbyist creations to essential tools for work, education, and daily tasks. Television expanded from just a few networks to the vastness of cable, with streaming emerging more recently in their tech narrative. This demographic adapted as technology milestones like the Apple II, email’s surge, and the decline of paper maps. Their long-standing tech experience offers a unique perspective and challenges the notion that younger generations solely drive technological innovation.

This MetaFAQs reports on the number of online adults aged 55 and over in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1013_seni] in TUP Lenses: User Profile

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October 11, 2023October 18, 2023

Remote workers use their devices for the most hours

Remote workers use their devices for the most hours – Employees who work remotely tend to spend more time on their devices compared to those exclusively working from office locations. While the time spent on computers, smartphones, or tablets doesn’t directly equate to productivity, it may hint at heightened work activity, especially as remote work often translates to digital meetings. Notably, the difference in device usage hours is most prominent among workers in Japan and Germany. The disparity is most evident when comparing computer usage based on remote work status. This MetaFAQs reports on the mean and median number of hours employees in the US, Germany, UK, Japan, and China use their connected devices – computers, smartphones, and tablets, as well as with each device type. Report [TUP_doc_2023_1011_prod] in TUP Lenses: Devices; User Profile; Work/Life Balance

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