Category: MetaFAQs

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Profile of Americans actively using a Google assistant or Google-brand speakers

Google aims to be ubiquitous and have competitive offerings to Apple, Amazon, and others. As a class, voice assistants and speakers have expanded in use by fits and starts. Only one in four Americans use a Google voice assistant or Google-brand speaker. This MetaFAQs profiles these active voice users by their age, age within gender, employment status, presence of children, life stage, number of computers used, and mix of technology ecosystems.

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Profile of Americans using Instagram

Meta’s active reach has declined over time and has been bolstered by its active Instagram base. Instagram users are different from active Facebook or WhatsApp users, complementing shortfalls in Meta’s other two platforms. Thirty-nine percent of online Americans actively use Instagram. This MetaFAQs profiles active Instagram users by their age, age within gender, employment status, household size, life stage, and mix of technology ecosystems.

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Profile of Americans actively using Amazon Alexa or Echo speakers

Making it easy to buy products goes well beyond Amazon’s 1-click online screens – with Amazon’s Alexa voice assistant. Amazon offers its voice assistant and smart speaker competitors to Apple, Google, and others. Only one in five American adults regularly use Amazon Alexa or an Amazon-branded smart speaker. This MetaFAQs profiles American active Amazon Alexa & Echo smart speaker users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, presence of children, life stage, number of PCs used, and mix of technology ecosystems.

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Profile of Americans who actively use Twitter

Twitter hits above its weight in serving a tech-savvy and media-rich audience. Most tweeps admit and pride themselves on not being average. This MetaFAQs reports on their market size and how different they are concerning their age, gender, employment, life stage, and other characteristics. Further, it details several technological attitudes that separate Twitter users from the average online American.

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Profile of Americans writing/managing text/notes/documents

Text messaging, emailing, and using platforms like Slack and Teams have grown as a substitute for preparing finished documents. Almost half of online Americans regularly use their connected devices to write and manage documents. This MetaFAQs profiles these writers by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, number of PCs used, employer-provided PC, and mix of technology ecosystems.

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Profile of Americans who use a Canon home printer

With the onset of the pandemic, having a well-appointed home office became important both for employees working from home and parents of school-aged children. Canon home printers are being used by 15% of online Americans. This MetaFAQs profiles users of Canon home printers by several critical demographic and behavioral factors distinctive from the average American online adult: employment status, life stage, and the number of home PCs used.

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Profile of Americans using Facebook, Instagram, or WhatsApp

Meta engages nearly three-fourths of online Americans with its Facebook, Instagram, or WhatsApp platform. This MetaFAQs profiles American users of any of the three, Facebook, Instagram, or WhatsApp, by several critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.

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Trends in voice assistant usage

Voices have the promise to enable a keyboard-free digital experience, and yet regular usage has not reached even half of the population. This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, and Japan that regularly use a voice assistant or smart speaker.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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