Profile of American gaming notebook PC users

Dan Ness, Principal Analyst, MetaFacts, May 20, 2022

Profile of American gaming notebook PC users

  • All online American adults who actively use a gaming notebook/laptop PC
    • They number 9.6 million – 4% of all online American adults
    • Defined as using a “gaming notebook – designed for playing video games, such as with special video cards and extra memory”
  • Profiled by characteristics that are distinctive
    • Only profiled by those characteristics which have an index of 80 or below and 120 and above – those which are 20% above or below the average by category 
  • Expressed as market penetration – the percentage of online adults within each group
  • Distinctive characteristics profiles
    • Age, age within gender Employment status Household size Number of home PCs used Technology ecosystems
  • Characteristics examined and not found to be distinct
    • Educational attainment
    • Presence of children
    • Life stage (age, employment status, presence of children)

Americans who actively use a gaming notebook PC by age group

  • Gaming notebook PCs are for younger adults
  • The highest penetration rate is among online Americans aged 18 to 44
  • Beyond age 45, usage rates drop quickly
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