Apple deepens its loyalty in Germany and the UK

One hallmark of Apple’s success with its technology ecosystems is the breadth of Apple products that customers use. Using the most straightforward measure of market penetration—those adults who use at least one Apple product—Apple shows stable market penetration globally and in the US, the UK, Germany, and Japan. Looking one level deeper, the share of customers using two or more Apple OS devices shows a similar pattern, a positive sign for Apple. User penetration trends in China are less optimistic.

This MetaFAQs reports on the percentage of online adults using one or more Apple OS devices—an iPhone, iPad, or MAC—and those using two or more Apple OS devices. The data is split by country. Report [TUP_doc_2024_0213_aplt] in TUP Lenses: Technology Ecosystems; PCs; Mobile Phones; Tablets

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Remote workers pay their own phone bills

Most remote workers cover their smartphone costs, even for work use. That is true regardless of whether they use their smartphones for work-related activities. For a fraction of workers whose fees are curtailed by the employer, workers in the UK have the highest share of being supported for their 2nd smartphone, with workers in Germany being a close second. Workers in Japan have the highest share of reimbursement for their primary smartphone. This compares to the related finding that home computers used for work are also primarily paid for by the worker, not the employer.

This MetaFAQs reports on the percentage of online workers– full-time, part-time, or self-employed– who have their 1st, 2nd, and 3rd smartphone’s fees paid for or reimbursed by their employer, for the US, Germany, UK, Japan, and China. Report [TUP_doc_2024_0207_empc] in TUP Lenses: Mobile Phones; Work/Life Balance

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.