MetaFacts TUP/Technology User Profile analysis results for subscribers
Smartphones are used differently among younger than older employees as well as adults that are not employed outside the household. This TUPdate reports on each group – their weekly hours used, their unique set of activities, and their differing use of voice assistants.
The major PC makers have attracted very different sets of customers, with some brands being used primarily by younger people and others more like someone’s father’s brand. This MetaFAQs report profiles the users of home PCs by brand and age group, showing the percentage of users in the US as well as collectively across the US, UK, Germany, and Japan.
The market penetration of Windows OS, Apple OS, and Google OS devices varies considerably by country. This MetaFAQs reports on each OS ecosystem’s active market penetration and splits out American users by age group.
Three carrier brands dominate American smartphone users. This MetaFAQs reports on the current share of smartphone brands actively used by online American adults.
The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.
Working from home requires more communication than ever, both a broad range of devices (smartphones, computers, tablets), and types (calls, messages, meetings with and without video). Employees working from home use computers for different communication activities than they do with smartphones. This TUPdate compares a detailed list of communication activities among those working from home and those not working from home, and also identifies which devices – PCs, smartphones, or others – are used the most for communication by work from home status.
Worldwide, smartphones have grown to be the primary device used the most by nearly half of online adults. Among American adults, PC usage continues to lead, although the gap has narrowed.
Users with a choice of devices choose home PCs over smartphones more often for certain entertainment and shopping activities. Conversely, users choose smartphones over home PCs for other activities such as listening to paid streaming music. This MetaFAQs reports on which activities out of over 80 activities are done with smartphones, home PCs, or game consoles versus any of the other types of devices.
Many employees working from home need connected devices to work or to communicate. This TUPdate reports on the collection of actively used connected devices, comparing what is being used by employees working from home, employees not working from home, and adults not employed outside the home. These are split by form factor as well as operating system family.
Employees who have had prior experience working from home have different and more intense technology purchase plans than those who are new to working from home or that have never worked from home. This TUPdate identifies purchase plans for a selection of home office products among employees comparing their previous experience working from home.