While Samsung may be well known for its smartphones, Android tablets, and even refrigerators, its other devices–like PCs–have not achieved such notoriety. However, they are making strides to keep up with the competition—namely Apple.
This TUPdate reports on penetration rates between Samsung and Apple across countries, within their respective user bases, among their smartphone users, by age group, and technology ecosystem. This report measures online adults in the US, Germany, the UK, Japan, and China from TUP/Technology User Profile 2020, which is TUP’s 38th annual. It also includes data from TUP 2018 and 2019.
Samsung and Apple users by age group and country [MetaFAQs]
Age may be just a number, but a user’s age can tell us a lot about their preferences—especially between top competitors Samsung and Apple. Since each company is striving to expand its core base beyond smartphones to more PCs/Macs and tablets, it’s worth noting that there is a distinct difference in market penetration by age group.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.
Samsung and Apple’s device type penetration within core [MetaFAQs]
The competition is fierce between Samsung and Apple. Both companies have the strongest hold of the smartphone market, and they are now trying to expand this across device types—especially within their pre-existing core customer base. One measure of brand loyalty is the range of device types that customers actively use.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.
Samsung and Apple’s core penetration [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, April 21, 2021
How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.
Shifting choice of connected devices [MetaFAQs]
As smartphone use has risen over the years, other devices have not enjoyed the same growth in market penetration.
This MetaFAQs considers: How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China.
Schoolwork and younger children’s education by device type [MetaFAQs]
To what extent did at-home education impact device use during 2020? During pandemic times, many school-aged children, especially younger ones, were getting their education at home. This MetaFAQs reports on adults’ connected devices for children’s schoolwork and other educational activities. We have split the results by device type – home PC, smartphone, tablet, or work PC – and country – the US, Germany, the UK, and Japan. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Communication platforms – fast, now, or visible? [TUPdate]
Has the increased demand for synchronous, high-bandwidth activities—like video meetings—affected device use? Are people choosing one device over another for such activities? This TUPdate reports on synchronous and asynchronous communication levels by country alongside device type (smartphone, home PC, or tablet), activity type (phone/video calls, text message, email, and web-based group meetings), and age group. This TUPdate considers online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Purchase plans among employees working only from home [MetaFAQs]
Many employees who work only from home have plans to purchase new technology. This MetaFAQs reports on employees who work only from home who plan to purchase a desktop or mobile PC, notebook/laptop PC, desktop PC, Chromebook, tablet, smartphone, Apple iPhone, or Android Smartphone in the US, UK, Germany, Japan, China, and India in 2020.
Device type used most often for communication [MetaFAQs]
How are people keeping in touch? Which devices are used for which types of communication? Are some devices favored over others? This MetaFAQs looks at users in the US, UK, Germany, and Japan to see which types of devices (smartphones, PCs, tablets, or some combination) are used the most widely for each of a dozen communication activities including phone calls, text messaging, email, video calls, group chat/meetings, and status updates. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, December 18, 2020
During the pandemic and with many employees working from home, much of communicating with coworkers and managers has shifted online. Employees have many options and are using most of them.