Profile of Americans actively using a Google assistant or Google-brand speakers

Google aims to be ubiquitous and have competitive offerings to Apple, Amazon, and others. As a class, voice assistants and speakers have expanded in use by fits and starts. Only one in four Americans use a Google voice assistant or Google-brand speaker. This MetaFAQs profiles these active voice users by their age, age within gender, employment status, presence of children, life stage, number of computers used, and mix of technology ecosystems.

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Profile of Americans actively using Amazon Alexa or Echo speakers

Making it easy to buy products goes well beyond Amazon’s 1-click online screens – with Amazon’s Alexa voice assistant. Amazon offers its voice assistant and smart speaker competitors to Apple, Google, and others. Only one in five American adults regularly use Amazon Alexa or an Amazon-branded smart speaker. This MetaFAQs profiles American active Amazon Alexa & Echo smart speaker users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, presence of children, life stage, number of PCs used, and mix of technology ecosystems.

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Profile of Americans writing/managing text/notes/documents

Text messaging, emailing, and using platforms like Slack and Teams have grown as a substitute for preparing finished documents. Almost half of online Americans regularly use their connected devices to write and manage documents. This MetaFAQs profiles these writers by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, number of PCs used, employer-provided PC, and mix of technology ecosystems.

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Seeking health information online

Online adults regularly use connected devices to look up information from news and sports results to health information such as COVID dashboards and remedies. Searching for health information online is a regular activity among nearly half of online adults in the US, Germany, the UK, and Japan, and it has shifted since 2017.

This MetaFAQs reports on the percentage of online adults in the countries surveyed who regularly seek health information online and further details them by age group.

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Devices used for work email

Work-related email continues to be part of most employees’ lives, on top of their other communication tools such as Zoom, Slack, or Teams. This MetaFAQs reports on the number of employees regularly using their connected devices for work email, detailing each device type used – smartphone, home PC, work PC, or tablet – by the size of their employer: <20 employees, 20-499 employees, or 500+ employees.

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Profile of Americans using Samsung computers

Samsung is a leading manufacturer of various products, from smartphones and computer displays to kitchen appliances. Its personal computers have not earned widespread market acceptance among American adults, with its share of the active installed base at five percent. Male Americans aged 35 to 44 are one of Samsung’s most vital demographic groups.

This MetaFAQs profiles current American Samsung computer users by age group, age within gender, employment status, life stage, and mix of technology ecosystems.

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Profile of Americans using Windows PCs

Most online Americans use a Windows PC, although currently reaching 59% is not the same as being at everyone’s fingertips. Slightly older American adults are using Windows PCs, with market penetration somewhat higher among men than women.

This MetaFAQs details two characteristics that separate Windows PC users from the general online adult public – age within gender and the number of home PCs in active use. It also details the declining usage of Windows PCs between 2018 and 2021 by employment status and age group segments, contrasting it with the progress of Apple computers and Chromebooks.

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Devices used for work group chats

Work-related group chats/discussions such as with Slack or Microsoft Teams have grown to become part of many employees’ lives. Nearly half of American and one-third of Japanese employees use one of these collaborative communication platforms. This MetaFAQs reports on the number of employees regularly using their connected devices for work-related group chats/discussions, detailing each device type used – smartphone, home PC, work PC, or tablet – by the size of their employer: <20 employees, 20-499 employees, or 500+ employees.

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Profile of Americans using HP computers

21% of all online American adults regularly use an HP computer. Although not dominating the market, HP computer customers still make a significant dent in the industry. The average age of American HP computer users skews toward older men.

This MetaFAQs reports on the percentage of online Americans who regularly use an HP PC by age group, age and gender, employment status, life stage, and technology ecosystem.

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