Category: PCs

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Americans continue trend with more smartphone than computer hours

There is a certain stability among Americans, at least when it comes to the many hours they use connected devices. Since 2019, Americans used a collection of connected devices – computers, smartphones, and tablets – for more than 10 billion weekly hours. This number has remained largely steady in total, although it has shifted between the types of devices Americans use. Computers have continued to decline in use as Americans increasingly turn to smartphones.

This MetaFAQs reports on the millions of weekly hours Americans use smartphones, computers, and tablets, as well as the mean hours they use these devices. Report [TUP_doc_2024_0304_hout] in TUP Lenses: Devices, Mobile Phones, PCs, Tablets

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Apple deepens its loyalty in Germany and the UK

One hallmark of Apple’s success with its technology ecosystems is the breadth of Apple products that customers use. Using the most straightforward measure of market penetration—those adults who use at least one Apple product—Apple shows stable market penetration globally and in the US, the UK, Germany, and Japan. Looking one level deeper, the share of customers using two or more Apple OS devices shows a similar pattern, a positive sign for Apple. User penetration trends in China are less optimistic.

This MetaFAQs reports on the percentage of online adults using one or more Apple OS devices—an iPhone, iPad, or MAC—and those using two or more Apple OS devices. The data is split by country. Report [TUP_doc_2024_0213_aplt] in TUP Lenses: Technology Ecosystems; PCs; Mobile Phones; Tablets

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How American generations use smartphones

People continue to engrain smartphones further into their lives, relying on them for communication and many other activities. No single communication mode has reached singularity, and instead the top activities include text messaging, personal email, and even personal phone calls. Later generations have the highest regular use of social networking activity, while earlier generations are increasingly using smartphones for online shopping and banking. Video calls have only emerged as a top activity among one generational group.

This MetaFAQ reports on how Americans use smartphones. It shows the percentage of Americans doing any of the top ten smartphone activities. Further, it compares these percentages to how smartphone users use them worldwide. For Americans, it also splits these activities by generational group, identifying each group’s top ten activities and the three activities that have expanded the most since 2019. Report [TUP_doc_2024_0212_spac] in TUP Lenses: Devices; PCs; Mobile Phones; Activities; Communication

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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