Dan Ness, Principal Analyst, MetaFacts, April 26, 2019 Users vote with their fingers, demonstrating what they like by what they actually use. The top combination includes four devices – a desktop, notebook, tablet, or smartphone – and actively used by one in six (16%) of online adults in the US. This is based on the…
Are we exclusive? An update on ecosystem exclusivity, dominance, and non-exclusivity [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 19, 2019 Do customers act on ecosystems, choosing to focus within a brand’s family for their products and services? How many technology users are exclusive, or at least favor one over another? Only one in eight (12%) of online adults around the world are truly exclusive, using products and…
How central and vital are home PCs? [TUPdate]
Home PCs users are very active, yet they don’t only stay at home on their computers. They use a wide variety of other connected devices. The majority of home PC users (82% to 95%) also use a mobile phone. Of these, smartphones dominate. It may some surprise those steeped in technology that basic cell phones/feature…
Working women worldwide have broad technology usage [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, March 8, 2019 Women in nearly every employment role are using a broad mix of technology devices, from PCs to Smartphones, Printers, and Tablets. The strongest users of connected devices are among women employed in marketing, information technology, and finance or accounting roles. This is based on the results of…
How and where PCs and tablets are used differently than smartphones [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 11, 2019
People love their Smartphones and find more to do with them than PCs or Tablets. Around the world, there are few activities done with PCs as regularly as are done with Smartphones. Furthermore, there are no activities done more so on Tablets than on either Smartphones or PCs. Usage profiles vary somewhat by country. Online adults in the U.S. use their connected devices differently than users in many other countries.
How new are home notebooks? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, December 13, 2018
Home consumers are moving to newer Notebook PCs, although in some countries, older ones get used longer. Getting optimum value from one’s technology investment is a laudable goal, although at odds with having the latest and greatest.
Work notebook users-Gender within employment role [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 13, 2018 Is there a gender difference in which employees use notebooks or don’t? How does this compare to the role of the employee? This MetaFAQs looks into the 2018 results of TUP/Technology User Profile to report on employees using an employer-provided PC and reports their gender by employment…
Apple & Samsung lead in multi-device loyalty [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 29, 2018
Apple and Samsung have the highest share of their users actively using two or more of their devices.
This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.
Are tablets and computers being used the same? [TUPdate]
Dan Ness, Principal Analyst, November 14, 2018
Is an iPad a computer? Is a Microsoft Surface a tablet? What about Chromebooks – how do they fit into the user’s uses? The major tech marketers are working to shift perceptions, such as Apple’s positioning of the iPad as a computer. Even though perceptions do shift buying decisions, user innovation and inertia are a force to reckon with. Many users have already pioneered ways to use their devices. We went straight to the users to see if they’re using tablets and notebooks the same, using iPads differently from Android tablets, and Windows notebooks from Chromebooks. Our basic hypothesis is that perceived differences, if substantial, can be confirmed by measuring user behavior.
iPads are more useful – based on users doing more with them. A higher share of users of recently-acquired home-owned tablets utilizes their Apple iPads for more of the major tablet activities than users of new Windows tablets or new home Android tablets. This is based on results from the MetaFacts TUP 2018 survey, conducted among 14,273 respondents across the US, UK, Germany, India, and China.
In home mobile devices, it’s Apple and Google outnumbering Microsoft [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 7, 2018
While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines, and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.
