MetaFacts TUP/Technology User Profile analysis results for subscribers
Notebook Penetration – Now in the Middle of Mobility Notebooks have continued their long march into widespread use, fueled by the desire to get things done regardless of location. The years-long drive towards mobility continues. However, users have shown that notebooks are not their only choice to support their mobility fix. Even while notebooks have…
Dan Ness, Principal Analyst, MetaFacts, November 12, 2020 Smartphones, tablets, and notebooks are all mobile devices, and yet a desire for mobility alone does not mean that online adults will actively use all three. This MetaFAQs looks at the penetration of at least one actively-used smartphone, notebook, or tablet among online adults in the US,…
Dan Ness, Principal Analyst, MetaFacts, November 7, 2020 How many people are actively using tablets? Is there a difference by household size? This MetaFAQs reports on the active installed base of tablets in the US, UK, and Germany from 2016 through 2020. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The…
Dan Ness, Principal Analyst, MetaFacts, October 31, 2020 The market penetration of actively-used tablets has shifted, following a similar pattern in more than one country. This MetaFAQs reports on the percentage of online adults actively using a tablet in the US, Germany, and UK from 2016 through 2020. About MetaFAQs MetaFAQs are answers to frequently…
Dan Ness, Principal Analyst, MetaFacts, October 17, 2020 How old (or new) are tablets in the installed base? How has their age changed over time? Does this differ by country? This MetaFAQs reports on the average (mean) age of tablets in the US, the UK, and Germany between 2017 and 2020. About MetaFAQs MetaFAQs are…
The home PC has been a central part of the American technology user’s world for years, and while remaining so for many, the home PC is slowly losing its primacy among some market segments.
Home PCs have been challenged by the emerging use of smartphones and tablets, not only among younger Americans. Older Americans have also rapidly adopted smartphones and are starting to discover how to use them well. Home PC makers, software developers, and service providers have worked hard to keep the home PC as a central device, or at least one that is included.
The home PC is not down and out – not by a long shot. The humble PC is in use by most online Americans. In 2020, 75% of online adults in the US actively used a home PC. From 2015 to 2019, this level was effectively flat at 80%.
Home PCs enjoy a longer life than in their original owners’ hands, as many are ultimately enjoyed by someone else. This is more strongly true in developed countries than in developing ones.
Dan Ness, Principal Analyst, MetaFacts, January 24, 2020 Millennials may be getting bad press for lagging in real estate and financial investments, but they’re well invested in tech devices. Millennials use the largest number of connected devices per capita, including more than the next-younger generation – GenZ. PCs are the major device for all generations,…
The race for the wrist has settled into a larger-than-niche and less-than-majority position. Over the last three years, the share of online Americans using at least one smartwatch has grown from one in six to one in five, only to settle back to the one-in-six level. This is based on the TUP/Technology User Profile 2019 survey of 8,060 online adults in the US, and from the prior three annual waves.
Users vote with their fingers, demonstrating what they like by what they use. The top combination includes two devices – a notebook and smartphone and no desktop or tablet – and is actively used by nearly one in seven (14%) online adults in the US.
This is based on the four most recent waves of TUP/Technology User Profile, 2016 through 2019 waves. These were based on 7,336, 7,521, 7,886, and 8,060 US online adult representative responses, respectively.
The top five combinations are used by well over half (59%) of online Americans. All the top combinations include a smartphone, three include a desktop, three include a notebook, and two include a tablet. Four of these major combinations have remained the most widely used for the last four years.