Category: TUP 2017

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Are tablets and computers being used the same? [TUPdate]

Dan Ness, Principal Analyst, November 14, 2018

Is an iPad a computer? Is a Microsoft Surface a tablet? What about Chromebooks – how do they fit into the user’s uses? The major tech marketers are working to shift perceptions, such as Apple’s positioning of the iPad as a computer. Even though perceptions do shift buying decisions, user innovation and inertia are a force to reckon with. Many users have already pioneered ways to use their devices. We went straight to the users to see if they’re using tablets and notebooks the same, using iPads differently from Android tablets, and Windows notebooks from Chromebooks. Our basic hypothesis is that perceived differences, if substantial, can be confirmed by measuring user behavior.

Top Activities for New Home Tablets

iPads are more useful – based on users doing more with them. A higher share of users of recently-acquired home-owned tablets utilizes their Apple iPads for more of the major tablet activities than users of new Windows tablets or new home Android tablets. This is based on results from the MetaFacts TUP 2018 survey, conducted among 14,273 respondents across the US, UK, Germany, India, and China.

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News and adblocking – a persistent challenge [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, April 13, 2018

Keep stopping the ads!

So say a large and growing group of consumers.

There are multiple ways consumers are expressing this, from actively using ad blockers, to moving beyond “freemium” sites and content to those offering an ad-free experience with a paid subscription, or simply reducing their media consumption.

Ad blockers are being used by a substantial share of online adults in the US. Based on our 2017 wave of TUP/Technology User Profile throughout the US, 40% of Connected Adults are actively using an ad blocking app on at least one of their connected devices.

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Getting things done – The primary device from PCs to smartphones [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 28, 2020 Getting things done. Isn’t it one of the main explanations we offer when we’re buying our tech devices? While much of actual tech device usage is about entertainment, communication, and shopping, productivity has its solid place in everyday use. Whether using a PC, smartphone, tablet, or some…

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Home printers – refilled or original? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 19, 2018


When consumers buy a home printer, they’re also buying ink for as long as they use their printer. HP has the lowest rate of US consumers using refilled ink. Of the major brands, HP has the lowest share – 16%, while Brother and Dell have the highest share, 37%. Over the last two years, this refill share has only slightly wavered.

This is based on the most recent wave of TUP/Technology User Profile, the 2017 edition.
The majority of HP’s home printer customers are using HP’s ink, and only 7% are using a replacement brand such as Office Depot or Staples.

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Voice assistants-what users ask about [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 9, 2018 As the saying goes, many talk about the weather, yet few do anything about it. Our research doesn’t show if people expect Alexa to have any skills to do anything about the weather. However, it is the main subject users speak with Alexa about. That’s followed by…

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Voice assistants-What’s listening now? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 1, 2018 Among voice assistant users, Apple AirPods have the most recent use of a listening device, with 78% having used it on the day we surveyed them. This high active-usage rate is closely followed by Apple notebooks or desktop Macs. Android smartphones rank last for this most-recent-use measure,…

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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